Director – Demand Generation

Role Overview

The role involves building and modernizing the demand generation engine across the product portfolio, working closely with Revenue Marketing leadership on strategy and prioritization, and helping to rethink how demand generation should operate in an AI-forward company.

What You Will Do

The key responsibilities include owning and executing the scaled demand generation roadmap, building and optimizing always-on demand programs, and building AI-native and agentic workflows into the demand engine.

Why It Might Be a Fit

The ideal candidate is a hands-on operator and builder who can question what is working, identify what is not, and build better systems using AI and automation to fundamentally improve how demand is generated, qualified, nurtured, and converted.

Requirements

• 10+ years of experience in B2B demand generation, growth marketing, or performance marketing
• Significant experience owning scaled demand generation programs and measurable pipeline targets
• Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI
• Strong understanding of demand generation economics
• Demonstrated experience building or implementing AI-enabled or agentic workflows within a marketing or demand generation environment
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce
• Experience with intent and account intelligence platforms such as 6sense or Demandbase and conversational marketing platforms such as Qualified or Drift
• Strong analytical skills and the ability to independently diagnose performance issues using data
• Strong partnership skills across Sales, RevOps, Product Marketing, Analytics, and executive stakeholders
• Experience leading and developing demand generation teams

Benefits

• Annual base salary range of $200,000 – $245,000
• Bonus/equity may be available
• Flexible thinking and opportunities to grow your career
• Inclusive teams and a commitment to diversity and equal opportunity