Director – Demand Generation

Role Overview

Freshworks is looking for a senior demand generation leader to help build and modernize our scaled demand engine across our product portfolio. This role is for a hands-on operator and builder who can question what is working, identify what is not, build better systems, and use AI and automation to fundamentally improve how we generate, qualify, nurture, and convert demand.

What You Will Do

Own and execute the scaled demand generation roadmap across our product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget. Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, lifecycle, nurture, and emerging channels.

Why It Might Be a Fit

Success means building a demand engine that is predictable in generating qualified pipeline, efficient in how budget is deployed, stronger at converting demand into sales opportunities, integrated across products, regions, and channels, increasingly automated and AI-native, and measured on business outcomes, not activity volume.

Requirements

• 10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
• Significant experience owning scaled demand generation programs and measurable pipeline targets.
• Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI.
• Strong understanding of demand generation economics, including CPL, CAC, conversion rates, pipeline coverage, velocity, and incremental return.
• Demonstrated experience building or implementing AI-enabled or agentic workflows within a marketing or demand generation environment.
• Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Pardot and CRM platforms such as Salesforce.
• Experience with intent and account intelligence platforms such as 6sense or Demandbase and conversational marketing platforms such as Qualified or Drift.
• Strong analytical skills and the ability to independently diagnose performance issues using data.
• Strong partnership skills across Sales, RevOps, Product Marketing, Analytics, and executive stakeholders.
• Experience leading and developing demand generation teams.

Benefits

• Annual base salary range of $225,000 – $280,000
• Bonus/equity may be available