Fuel50 is preparing for an exciting 2025, launching two innovative products—and we need a dynamic Head of Product Marketing to lead our go-to-market strategy. Reporting to the VP of Marketing, you will shape our strategic narrative, positioning, and execution, ensuring our solutions resonate with the right audiences and drive adoption.
This is a business-critical role where you will influence product direction, define category leadership, and drive measurable commercial outcomes. We’re seeking a strategic storyteller, GTM architect, and data-driven decision-maker with experience in high-growth SaaS environments.
About Fuel50
Fuel50 revolutionizes talent management with a focus on skills intelligence, employee growth, and workforce agility. Our award-winning platform empowers organizations worldwide, helping people thrive while delivering meaningful business outcomes.
What You’ll Do
- Develop and execute a comprehensive product marketing strategy aligned with business objectives.
- Establish and scale best practices, frameworks, and processes for the Product Marketing function.
- Craft compelling messaging, positioning, and value propositions that differentiate Fuel50 in the market.
- Define and drive GTM strategies to boost product adoption, customer engagement, and revenue growth.
- Lead market research to understand customer needs, industry trends, and the competitive landscape.
- Collaborate with Product Management to influence the product roadmap based on market insights.
- Enable Sales and Client Success teams with training, collateral, and tools to drive effective product communication.
- Own and oversee the execution of all go-to-market launches.
- Work closely with our Content Marketer to develop case studies and client success stories.
- Measure and optimize the impact of product marketing initiatives to align with business outcomes.
Requirements
Key Skills & Experience
- Proven experience in a senior product marketing role within a SaaS or HR technology company.
- Strategic thinker with strong execution skills and a data-driven mindset.
- Deep understanding of GTM strategies, positioning, and messaging.
- Exceptional storytelling and communication skills to simplify complex concepts.
- Experience working cross-functionally with Product, Sales, and Client Success teams.
- Ability to analyze market trends and measure marketing effectiveness.
- Strong leadership experience with a track record of building and scaling Product Marketing functions.
- Sense of urgency and ability to drive results in a fast-paced environment.
Benefits
- Day off on your birthday, Fuel50 anniversary, and a company-wide celebration day.
- Quarterly “Refuel Day” to recharge and relax.
- Employee Stock Options Plan (ESOP).
- Remote and flexible working options to support work-life balance.
- Career development planning with access to Fuel50 software and Fuellie University.
- Progressive parental leave policy with additional flexibility and time off.
- Fully subsidized comprehensive Health Insurance with Southern Cross.
- Monthly family and friends pizza nights at our Takapuna HQ.
What It’s Like to Be a Fuellie
- A culture of continuous feedback, recognition, and teamwork.
- Quarterly #SuperheroAwards and spontaneous company-wide shout-outs.
- Collaborative work environment where your colleagues are invested in your success.
- Passionate team delivering impactful results for our clients.
Application Process
If this sounds like you, apply today! If you’re unsure whether you meet all the qualifications, we encourage you to apply anyway—we review every application.
This role is based in New Zealand. Candidates must have the right to work in NZ (citizenship or a valid work visa).
To apply for this job please visit www.linkedin.com.
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