GTM Manager (Marketer)

GAIL – GTM Manager (Marketer)

Location: Miami, FL or Remote

Employment Type: Full-Time

About Us

GAIL is the world’s leading provider of AI employees for regulated industries, enabling businesses to create their ideal workforce with the simplicity of words. GAIL empowers organizations of all sizes across insurance, banking, healthcare, and telecommunications to enhance efficiency, scalability, and innovation.

About Our GTM and Sales Team

Our GTM and Sales team is small, scrappy, and built to move fast. We’re laser-focused on results, creative in how we open doors, and relentless in turning opportunities into wins. We play to win—but never at the expense of our team. We collaborate closely, share what’s working, and push each other to be better every day. Whether it’s launching new campaigns, closing strategic partnerships, or expanding our footprint in the market, we operate with urgency, curiosity, and a bias for action. This is a team for builders—people who want to make a mark and scale something from the ground up.

Job Summary

We’re looking for a creative and execution-focused Go-To-Market (GTM) Manager to help drive GAIL’s growth through high-impact partnerships, campaigns, and outbound strategies. This role sits at the intersection of marketing, growth, and business development—owning the strategy and execution for how we bring GAIL to market, build brand awareness, and generate pipeline.

You’ll identify and close distribution partnerships, run social and content campaigns, develop market insights, and work across teams to drive adoption and customer engagement. If you’re scrappy, resourceful, and love taking new products to market, this role is for you.

Key Responsibilities

• Own and optimize Gail’s customer acquisition efforts across organic, paid, and partnership channels.
• Identify, test, and scale high-performing acquisition channels (e.g., SEO, social, email, influencer, partner, paid media).
• Track and improve the full marketing funnel—from awareness to conversion—to drive qualified leads and reduce CAC. Monitor performance marketing efforts and report on KPIs such as CAC, LTV, CPL, conversion rates, and ROI.
• Identify, pitch, and close distribution or strategic partnerships that expand GAIL’s reach and unlock new channels. Manage outbound outreach and partnership pipeline.
• Create and manage organic content campaigns across social media platforms (LinkedIn, Facebook, etc.) to drive brand awareness and lead generation.
• Build and execute campaigns to grow inbound demand, newsletter subscribers, and signups. Support the creation of product marketing assets, blog posts, and case studies.
• Own email marketing, customer newsletters, and product update communications.
• Work with customer success and sales to communicate product changes, wins, and best practices.
• Partner with cross-functional teams (Product, Sales, Customer Success) to align GTM strategy with product launches and customer feedback.

Qualifications

• 3+ years in go-to-market, marketing, partnerships, or growth roles—preferably in a Fintech and/or B2B SaaS environment
• Strong understanding of key acquisition metrics (CAC, LTV, CTR, conversion rates) and how to optimize them
• Demonstrated success building and executing marketing or BD campaigns from the ground up
• Analytical mindset with the ability to turn data into strategy and action
• Excellent written communication and storytelling skills—especially across social, email, and web content
• Strong project management skills and comfort juggling multiple priorities
• Hands-on experience with CRM (e.g. HubSpot), email tools, and social media platforms
• Creative, scrappy, and results-oriented—excited to test and iterate quickly

What We Offer

• Competitive salary and equity compensation to share in our success.
• Unlimited PTO to prioritize work-life balance and recharge.
• Comprehensive health, dental, and vision insurance options.
• Opportunities for professional development and career growth.
• A collaborative, supportive, and innovative work environment.