Marketing Strategist (Account Strategist)

Overview

Account Strategists at Geekly Media are responsible for crafting strategic marketing and operations solutions that guide our clients to success. You’re a good fit for this role if you’re excited about creating plans that combine marketing strategy with tactical HubSpot operations, driving client progress, and working cross-functionally with a team of marketing, content, and technical pros.

Account Strategists are senior team members with a player/coach role on the accounts team. Your KPIs: 

• Client Satisfaction (NPS, Reviews, References, Retention)
• Client Results (Goal Attainment)
• Client budget management + Profitability
• Strategy delivery

The Day to Day: 

• Collaborate with the sales team to understand prospective client goals and performance and make strategic recommendations for both go-forward marketing plans and customized HubSpot implementations
• Onboard new clients, working with them to collaboratively help them articulate and document their goals, define KPIs, and create strategic marketing plans and project milestones.
• Work closely with account managers to guide their projects after onboarding handoff and in ongoing reporting, analysis, and strategic alignment.
• Act as a main point of contact for your own core accounts, owning the client relationship, managing budget, ensuring timely deliverables, etc.
• Troubleshoot and problem-solve independently and with the team when things don’t go according to plan.
• Collaborate with internal teams to keep strategic & technical projects aligned

Responsibilities

Strategic Planning and Implementation

• Collaborate closely with internal stakeholders to define marketing objectives based on company goals, then developing detailed tactics to achieve them.
• Lead the development and execution of digital-first strategies to support marketing campaigns, lead generation, and customer retention across multiple channels, including email, web, social media, video, and PPC campaigns.
• Develop lifecycle messaging and segmentation strategies to enhance communication with target audiences.

Campaign Management

• Oversee the creation and implementation of omnichannel campaigns with a digital flair.
• Coordinate the production of marketing content, including social calendars, blogs, premium content, web pages, and more, ensuring alignment with brand and business objectives.

Cross-functional Collaboration

• Work closely with internal and agency teams, including marketing, sales, product, creative, and development, to ensure seamless execution of marketing strategies.
• Strategize and support website builds, content creation, UX design, and product implementations.

Performance Reporting and Optimization

• Monitor and analyze campaign performance, providing insights into key metrics and identifying areas for improvement.
• Conduct quarterly reviews to ensure marketing efforts are aligned with overall business goals and suggest strategic shifts as needed.
• Leverage data and testing (A/B tests) to continuously optimize campaigns and improve results.

Data Analysis and SEO

• Conduct keyword research and implement SEO strategies to enhance organic search performance.
• Track, analyze, and report on key marketing performance indicators, using insights to inform strategy adjustments and improvements.

Qualifications

• Proven experience in conceptualizing and executing marketing campaigns that drive business growth.
• 7+ years of experience in marketing strategy and execution, preferably within an in-house marketing team.
• 2-3 years of hands-on experience with HubSpot (Marketing, Sales, and CMS Hubs preferred).
• Direct experience with SaaS marketing tactics
• Proficiency in marketing functions such as SEO, CRO, Marketing Automation, Email Marketing, and Paid/Social Media.
• Experience managing content creation, from blogs to graphics and video, ensuring high quality and alignment with marketing goals.
• Expertise in data analysis, A/B testing, and optimizing marketing strategies through performance insights.
• Excellent communication skills to effectively collaborate across departments and present marketing performance reports.
• Adaptable to changing industry trends, with the ability to anticipate challenges and pivot strategies as needed.
• Self-motivated and driven to contribute to both personal and professional growth within the organization.