Regional Sales Director

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com.

SUMMARY:

GeneDx is seeking a high-performing, strategically minded Regional Sales Director (RSD) to lead a sales team to execute sales goals across a defined region. This pivotal leadership role is ideal for a seasoned professional with deep experience in healthcare sales and leadership, clinical genomics, or diagnostics—someone who thrives in consultative selling, strategic planning, and coaching high-performing teams.

As an RSD, you will be responsible for driving regional performance, supporting your team in cultivating strong provider relationships, and ensuring successful adoption of GeneDx’s advanced genetic testing solutions. You’ll serve as a key leader in the field, guiding and mentoring a team of sales representatives while working in close partnership with the Area Sales Director to execute strategic initiatives, expand market presence, and exceed sales goals.

RESPONSIBILITIES:

• Drive Regional Growth: Achieve and exceed regional sales goals by developing and executing strategic business plans that align with GeneDx’s broader commercial objectives.
• Team Leadership & Development: Recruit, hire, train, and coach a high-performing team of Regional Account Executives (RAEs). Provide ongoing mentorship and professional development opportunities to support team success.
• Field Engagement & Coaching: Spend significant time in the field alongside RAEs to assess needs, review objectives, and provide strategic guidance. Deliver in-the-moment coaching and feedback to continuously improve performance.
• Performance Management: Set clear expectations and performance benchmarks for the team. Monitor results, conduct regular performance reviews, and implement corrective action plans when needed.
• Operational Oversight: Manage the region’s budget responsibly, ensuring a strong return on investment for all expenditures. Analyze regional performance data to inform resource allocation and planning.
• Cross-Functional Collaboration: Partner closely with internal stakeholders across Marketing, Training, Market Access, Client Experience, and Enterprise teams to align field efforts and drive consistent execution.
• Onboarding & Training: Lead regional team meetings, facilitate ongoing training sessions, and actively participate in onboarding new hires to ensure a seamless integration into the GeneDx culture and sales process.
• Market Expertise: Maintain a high level of knowledge of GeneDx’s products, competitive landscape, and market dynamics to effectively position offerings and support team strategy.
• Cultural Leadership: Model and promote GeneDx’s core cultural principles—embrace change, communicate openly and empathetically, act with integrity, be bold and brave, and drive forward with purpose.
• Agility & Growth Mindset: Demonstrate personal agility by adjusting style and approach as needed. Commit to continuous self-development and professional learning.
• Team-First Mentality: Exhibit accountability, a strong work ethic, and a collaborative spirit that fosters team cohesion and shared success.
• Administrative Excellence: Meet expectations and deadlines for all projects, reporting, and administrative responsibilities in a timely and organized manner.

Qualifications:

• Degree in business, marketing, sciences or related field.
• 8-10 years’ experience in a relevant industry/commercial environment as a sales professional and sales leader.
• Knowledge of, and experience in, the Diagnostics/Genetics/Genomics industry strongly preferred
• Experience within complex selling environments with payer reimbursement knowledge and ability to prioritize and align organizational goals and objectives with selling processes
• Must live within the region they support
• Must have a valid Driver License and a vehicle to use for work on a daily basis
• Ability to quickly learn technical and disease state information
• Excels in a rapidly changing, competitive environment
• Demonstrates excellent written and verbal skills
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook
• Ability to travel 40-60%, including possibly nights or weekends to attend conferences, meetings, special events, etc.