Manager, AppFoundry Marketing

On Site Full TimeIndianapolis, IN, United StatesGenesys

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

As the AppFoundry Marketing Manager, you will lead our efforts in supporting technology partners and ensuring their success on Genesys’ enterprise marketplace, AppFoundry. You will oversee strategic marketing campaigns, manage leads, and foster strong relationships with AppFoundry stakeholders, while also providing guidance to other regions and partners

Key Responsibilities:

Marketing Strategy & Campaigns:

  • Develop and implement comprehensive marketing strategies in collaboration with AppFoundry partners to achieve their objectives.
  • Lead the collection and coordination of campaign assets, ensuring execution with strategic precision and timeliness.
  • Conduct regular strategic reviews to optimize marketing activities and maximize partner success.
  • Host and lead weekly webinars, providing guidance to team members and ensuring engaging and informative presentations.
  • Utilize marketing analytics to assess the ROI of AppFoundry marketing initiatives and provide insights for improvement.

Communications & Content Management:

  • Oversee the creation and execution of email marketing campaigns and monthly newsletters, ensuring alignment with partner objectives and Genesys’ branding.
  • Provide guidance on crafting polished, consistent copy that resonates with our target audience and reflects Genesys’ tone and mission.
  • Lead the development of eye-catching banners and graphics that adhere to branding standards and showcase innovative creativity.
  • Manage the digital content library and news center, ensuring information is structured and easily accessible to appropriate audiences.

Lead Management and Reporting:

  • Establish and maintain best practices for lead management, ensuring accurate tracking and timely follow-up on all AppFoundry leads.
  • Manage the app listing request process, collaborating with account owners to ensure lead follow-up and journey management until deal closure.
  • Provide regular reporting on lead status, campaign performance, and overall partner success to internal stakeholders.

Leadership & Development:

  • Collaborate with cross-functional teams, including technology partnership management and sales, to drive alignment and ensure partner success.
  • Serve as a point of escalation for complex partner issues, providing guidance and resolution as needed.


  • Eight or more years of experience in a marketing role
  • Bachelor’s degree in business or a related field
  • Strong analytical skills and attention to detail.
  • Proven ability to work independently and with cross-functional teams.
  • Proficiency in Microsoft Office applications (Excel and PowerPoint),, and Zoom.
  • Experience with Canva or similar design platforms is preferred.
  • Excellent written and spoken English communication skills.
  • Outstanding teamwork and interpersonal skills.
  • Projects professionalism, energy, and confidence in all interactions.
  • Articulate, quick learner, and adaptable to changing priorities.
  • Demonstrates a strong sense of accountability and integrity.

This role offers exciting opportunities to shape the success of our technology partners within the Genesys ecosystem. If you are a strategic thinker with a passion for marketing and leadership, and thrive in a dynamic and collaborative environment, we would love to hear from you!


This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$90,600.00 – $177,800.00


  • Medical, Dental, and Vision Insurance.
  • Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off in addition to 10 paid holidays
  • 401(k) matching program
  • Adoption Assistance
  • Fertility treatments

More details about our company benefits can be found at the following link:

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

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