Partner Marketing Manager

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Partner Marketing Manager

We are seeking a highly motivated candidate to lead our efforts to support partners that market their solutions with Genesys. You will design and oversee marketing enablement and demand-generation programs for partners globally. The ideal candidate should possess a thorough understanding of partner campaign strategies and the capability to oversee the marketing platform (PMC – Partner Marketing Central) facilitating campaign execution. The growth and quality of partner-sourced leads and opportunities gauge success in this role.

Key Responsibilities

Partner marketing enablement

• Create a programmatic and scalable enablement program that would:
• Enable partners to use the PMC platform
• Keep partners up-to-date on available marketing opportunities and how to participate
• Motivate the partners to leverage available marketing tools and campaigns in PMC
• Develop marketing journeys for different levels of membership of the Genesys Ascend Program.
• Align marketing activities that support the partner’s KPI goals and specialization
• Understand the changing and differing needs of various partner types and reflect them in our program offerings.

Partner pipeline growth

• Motivate the partners to generate demand using available content, tools and campaigns in PMC
• Facilitate the execution of digital marketing campaigns by partners, including but not limited to awareness, lead acquisition, engagement, and nurture campaigns.
• Take initiative to work with partners, agencies, and internal teams to ensure actions are completed on time.  Tactics may include email, social media, webinars, content syndication, etc.
• Serve as a point of escalation for complex partner issues, providing guidance and resolution as needed.

Results management & analysis

• Utilize marketing analytics to assess the impact and ROI of PMC programs and provide insights for improvement.
• Provide regular reporting on partner adoption, demand generation growth, campaign performance, and overall partner success to internal stakeholders.

Experience:

• 5 – 8 years of experience in high-tech marketing campaign management and execution; Previous experience supporting channel partners or partner programs is strongly preferred
• Strong understanding of channel routes to market and channel enablement.
• Prior success deploying demand generation and pipeline-building marketing programs with channel partners on time and budget
• Experience with CRM, marketing automation and/or partner marketing platforms
• Excellent organization, communication, and planning skills.  Prior experience with project management/collaboration tools like Asana, Microsoft Teams is desired.
• Excellent communication skills (oral and written) and strong presentation skills
• Self-motivated, proactive, and detail-oriented team player

Benefits:

• Competitive salary
• Comprehensive health benefits package
• 401(k) retirement plan
• Working Remotely
• Professional development opportunities

If you are passionate about marketing, thrive in a fast-paced environment, and enjoy building relationships, we want to hear from you! Please submit your resume and cover letter outlining your relevant experience and why you are the perfect fit for this role.

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$70,200.00 – $137,800.00

Benefits:

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

More details about our company benefits can be found at the following link: https://mygenesysbenefits.com

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

Tagged as: Marketing, Partner Marketing