Product Marketing Manager, Analytics & Reporting

On Site Full TimeBoston, MA, United StatesGenesys

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

About the Role:

We are seeking a dynamic Product Marketing Manager to help drive the execution of our Go-to-Market strategy for Analytics and Reporting, driving awareness and revenue growth for our suite of features. The Product Marketing Manager will be responsible for articulating the value and positioning of Genesys Analytics and Reporting to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholders. A core responsibility will be working cross-functionally on strategic initiatives including new logo and expansion sales motions. Driving development and execution of these initiatives, while also managing project milestones and influencing teams to improve impact and scale.

The ideal candidate will possess extensive experience in product marketing within enterprise SaaS companies and a proven track record of developing go-to-market strategies tailored to specific segments, verticals, and revenue opportunities. In this role, you will craft and implement targeted go-to-market programs, leveraging data-driven insights to uncover growth opportunities across the entire sales funnel and customer lifecycle.

Our Team Mission:

We believe we have an important story to tell: companies can transform the way they connect with customers through our cloud customer experience software. Genesys guides our customers — the real heroes in our stories — to make these transformations unlike anyone else in the market.

Key Responsibilities:

  • Collaborate closely with cross-functional teams to develop comprehensive go-to-market plans, spanning audience definition, core value proposition development, and sustained execution post-launch.
  • Lead data-driven investigations to unearth insights and revenue opportunities across marketing and sales funnels.
  • Partner with campaign marketing to devise full-funnel marketing strategies that drive awareness and demand generation.
  • Demonstrate strong project management and collaboration skills to enhance overall success.
  • Develop sales enablement tools, including first-call decks, solutions briefs, white papers, videos, blogs, and webinars.
  • Drive customer immersion initiatives to gather voice-of-customer insights through market research, customer advisory boards, and close collaboration with sales and customer success teams.
  • Deliver compelling presentations at internal leadership meetings, analyst briefings, industry events, webinars, and trade shows.
  • Lead reporting on key success metrics during monthly business reviews and facilitate rigorous marketing planning.


  • 4+ years enterprise SaaS marketing, preferably in a multi-product environment
  • Domain expertise in B2B growth marketing initiatives and full funnel activations
  • Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research
  • Strong strategic, analytical, organizational, and problem-solving skills
  • Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward
  • Excellent people and project leadership skills and proven track record launching new products and features
  • Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing
  • Exceptional written and oral communication skills
  • Poised under pressure and a sense of humor
  • Bachelor’s degree or demonstrated professional equivalent skill


This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

$94,600.00 – $185,600.00


  • Medical, Dental, and Vision Insurance.
  • Telehealth coverage
  • Flexible work schedules and work from home opportunities
  • Development and career growth opportunities
  • Open Time Off in addition to 10 paid holidays
  • 401(k) matching program
  • Adoption Assistance
  • Fertility treatments

More details about our company benefits can be found at the following link:

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

This email is designed to assist job seekers who seek reasonable accommodation for the application process. Messages sent for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

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