Assistant Vice President – Demand Generation

Genpact is seeking a strategic and results-driven Assistant Vice President – Demand Generation to lead and manage a team of demand generation specialists, develop and execute strategies to increase market share, enhance client relationships, and drive revenue growth.

Requirements

• Strategy: Continuously improve the operating model methodology for demand generation activities
• Team Leadership: Lead and mentor a team of 2-3 demand generation specialists
• Prospect Research: Conduct thorough market research to identify target companies and key decision-makers
• Campaign Management: Planning and execution of email and social lead generation campaigns
• Social Selling: Develop and implement social selling strategies across platforms like LinkedIn
• Sales technology stack: Utilize automation tools to deliver campaigns, track performance, and enhance lead nurturing
• Collaboration: Work closely with the sales and marketing teams to align goals and seamless handoff of leads
• Training & Development: Provide ongoing training and support to team members on best practices in lead generation and use of tools and technologies
• Data Analysis: Analyze campaign performance metrics and lead quality to continuously refine strategies and improve results
• Reporting: Prepare regular reports on lead generation activities, performance metrics, and actionable insights for senior management

Benefits

• Equal Opportunity Employer
• No fees to process job applications

Tagged as: Data Analysis