Events Marketing Manager

Givebutter is the most-loved nonprofit fundraising platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Instead of charging a traditional SaaS subscription fee, Givebutter is completely free to use with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® in 2021, 2022, and 2023, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way.

Role Description

As Givebutter’s Events Marketing Manager you will be focused on building the strategy and executing your plan for our in-person and virtual events. You’ll care about creating engaging events that attract new prospective customers as well as continuing to provide value to our existing Givebutter users. In addition to owning the execution of event promotions like emails, ads, and social media planning, you’ll report on the success of your events and use the data to drive tests and make improvements to future campaigns.

We want to hear from people who…

• Want to build strategy and not just take orders
• Care about building communities and not just transactions with users
• Are strong self-starters who enjoy tackling problems solo and owning their role
• Don’t just stop at reporting and get excited to tell the story behind the data
• Want to make the world a butter better place!

Responsibilities

• Create and promote webinars and speaking sessions on topics that our current and potential customers care about.
• Promote our events to the right people and do it at a cost that makes sense to us.
• Ensure our customers and customers-to-be know what we do and where they can engage with us before, during, and after the event.
• Make sure our team and any supporting materials are prepped and ready to go before events.
• Automate processes that make it easier for us to communicate with our event attendees.
• Measure the success of our events and use the data to influence future strategy.

Requirements

• 3+ years of webinar and event marketing, coordinating, or planning experience, previous experience in the nonprofit industry is a plus
• 2+ years of experience with paid social campaigns on Facebook and LinkedIn
• Familiarity with marketing automation and email platforms like Hubspot and Intercom
• Previous experience coordinating with outside partners for event production and promotion
• Excellent at reporting on the effectiveness and ROI of campaigns and events
• Ability to travel on-site to events once a quarter

Tagged as: Marketing