Go-To-Market (GTM) Specialist – B2B AI & Automation Services at Auxiliobits

About Auxiliobits:

Auxiliobits is a fast-growing AI and automation company with expertise in RPA, HyperAutomation, Agentic AI, and Intelligent Automation. We help global enterprises streamline business processes using platforms like UiPath, Microsoft Power Automate, VoiceFlow, and Azure OpenAI.

With offices in India, the U.S., and Dubai, we deliver cutting-edge automation and AI solutions to clients across industries including manufacturing, healthcare, finance, and logistics.

Role Overview:

We are seeking a Go-To-Market (GTM) Specialist who can define and execute market strategies for Auxiliobits’ AI and automation offerings. The ideal candidate is both a strategist and a doer — capable of conceptualizing market approaches, creating positioning frameworks, and translating them into impactful campaigns, sales playbooks, and execution plans.

This role bridges marketing, sales, and product delivery — ensuring that Auxiliobits’ solutions are positioned effectively in the market and drive qualified opportunities for the business.

Key Responsibilities:Strategic Ownership

• Develop and execute comprehensive go-to-market strategies for AI and automation services across key regions (U.S., India, UAE).
• Define ICP (Ideal Customer Profiles), segmentation, and buyer personas across industries like manufacturing, healthcare, and finance.
• Craft compelling value propositions and positioning statements aligned to business pain points.
• Collaborate with leadership to plan and launch new offerings, campaigns, and thought-leadership initiatives.

Execution & Enablement

• Design and drive integrated GTM campaigns including webinars, content marketing, paid outreach, and industry events.
• Develop sales enablement assets – pitch decks, one-pagers, case studies, and ROI calculators.
• Partner with the sales team to convert GTM insights into targeted outreach plans and lead nurturing workflows.
• Track and analyze campaign performance, pipeline influence, and GTM success metrics.

Market & Competitive Intelligence

• Conduct continuous research on market trends, competitors, and emerging technologies.
• Identify whitespace opportunities and recommend new GTM plays or service focus areas.
• Support leadership in quarterly strategy reviews with insights and analytics.

What We’re Looking For:

• 5–8 years of experience in B2B technology marketing, product marketing, or GTM strategy.
• Strong understanding of AI, automation, or SaaS ecosystems.
• Proven ability to drive strategic GTM programs from concept to execution.
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Analytical mindset with hands-on experience in CRM and marketing automation tools (HubSpot, Zoho, etc.).
• Experience working with or selling RPA / AI / cloud-based solutions preferred.

What You’ll Bring to Auxiliobits:

• A strategic, data-driven mindset with an ability to execute independently.
• Entrepreneurial drive and ownership to turn ideas into measurable outcomes.
• A deep curiosity for emerging AI technologies and their business impact.
• A collaborative attitude — ready to work closely with Sales, Delivery, and Leadership teams.

Why Join Auxiliobits:

• Be part of a high-growth AI and automation company redefining enterprise efficiency.
• Work directly with leadership on GTM vision and international market expansion.
• Opportunity to build scalable GTM frameworks for next-gen AI and automation solutions.