Go-To-Market (GTM) Strategist – Entertainment & Media at People Tech Group Inc

Job Title: Go-To-Market (GTM) Strategist – Entertainment & Media

Location: Hyderabad

Experience: 5+ Years

Employment Type: Intially it will be contract

About the Role

We are seeking an experienced Go-To-Market Strategist with a strong background in marketing, entertainment, and media to lead the launch of our concept-based video projects. This individual will be responsible for crafting and executing strategies to successfully position, promote, and scale our video content in target markets.

Key Responsibilities:

• Develop a comprehensive GTM strategy for concept-based video content, aligning with business goals and brand vision.

• Identify target audiences and create tailored marketing strategies to maximize reach and engagement.

• Conduct market research, competitor analysis, and audience segmentation to inform campaign direction.

• Collaborate with content creators, production teams, and marketing to ensure effective storytelling and positioning.

• Design and execute multi-channel distribution strategies (digital platforms, social media, OTT, partnerships, etc.).

• Establish and manage partnerships with media houses, influencers, and distribution platforms.

• Monitor campaign performance, track KPIs, and optimize campaigns for ROI and engagement.

• Provide leadership and insights on branding, messaging, and audience monetization models.

Qualifications:

• 5+ years of experience in marketing/brand strategy, ideally within entertainment, media, or digital content domains.

• Proven track record of designing and executing successful GTM campaigns for content-driven products.

• Strong understanding of consumer behavior in entertainment/media and current digital content trends.

• Expertise in digital marketing, influencer marketing, and content distribution.

• Excellent communication, analytical, and project management skills.

• Ability to work collaboratively with creative and technical teams.

Preferred Experience:

• Prior experience with video content launches (films, web series, short videos, OTT projects, or branded content).

• Network of industry contacts across media houses, OTT platforms, and influencer networks.

• Hands-on experience with data-driven marketing tools (analytics platforms, campaign management tools, CRM).

What We Offer:

• Opportunity to shape the market positioning of a unique video content venture.

• Collaborative work environment with a mix of creative and strategic ownership.

• Competitive compensation and growth opportunities in a fast-scaling media project.