Go-to-Market Marketing Specialist | SG Based | Cyber Security Vendor

A leading cybersecurity vendor is seeking a dynamic Go-to-Market (GTM) Marketing Specialist to join their growing team in Singapore. This role will be instrumental in developing and executing effective GTM strategies for new product launches and market expansions across the APAC region.

Key Responsibilities:

• Develop and execute integrated GTM plans that align with sales objectives and regional market dynamics.
• Collaborate with product marketing, sales, and channel teams to ensure successful product launches and campaigns.
• Create compelling marketing collateral, including presentations, datasheets, case studies, and website content.
• Manage digital marketing initiatives, including SEO, SEM, social media, and email marketing campaigns.
• Analyze campaign performance, track KPIs, and provide regular reports with actionable insights.
• Support regional marketing events, webinars, and trade shows.
• Conduct market research to identify trends, competitive landscape, and customer needs.
• Ensure consistent brand messaging and positioning across all marketing activities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in GTM marketing, preferably within the B2B technology or cybersecurity sector.
• Strong understanding of marketing principles and digital marketing channels.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in marketing automation tools and CRM systems is a plus.
• Experience in the APAC market is highly desirable.

If you are a results-oriented marketer with a passion for cybersecurity and a desire to make an impact in a fast-paced environment, we encourage you to apply!