Influencer Marketing Manager

Good American is seeking an Influencer Marketing Manager to lead and evolve our influencer strategy, driving impactful partnerships that amplify our brand voice and connect with our community in an authentic way.

Requirements

• 4–6+ years of experience in influencer marketing, talent partnerships, or social strategy within fashion or consumer brands
• Proven experience owning influencer as a measurable, revenue-driving channel
• Strong expertise in TikTok Shop and affiliate marketing ecosystems
• Experience leading influencer events, community building, or experiential activations
• Deep understanding of UGC and how it translates into high-performing paid media
• Experience negotiating directly with agents and managing contracts end-to-end
• Strong cultural awareness with a sharp eye for emerging talent and trends across global markets
• Analytical mindset with the ability to translate performance data into actionable strategy