Lifecycle Marketing Demand Generation Associate

Job Description

We are looking for an experienced and data-driven Demand Generation team member to lead our campaigns that drive users from awareness to adoption and support our land and expand motion. This role will require a strong focus on multi-channel campaign management, with expertise in email nurture, website optimization, and paid channels. The ideal candidate thrives in high-growth environments, always seeking new ways to refine and elevate campaigns. They face challenges head-on, demonstrating agile adaptation to continuously push for results. When obstacles arise, they dig deep to find solutions, staying focused on what matters most and driving impactful outcomes through their proactive, results-oriented approach.

Key Responsibilities

• Develop and execute integrated demand generation campaigns targeting both new users and expansion among existing customers.
• Lead the strategy, management, and optimization of demand generation campaigns across multiple channels.
• Leverage web optimization tools to continuously enhance user experiences and conversions on our website.
• Help manage and scale AI-driven nurture flows, ensuring seamless integration between automated email nurturing and AI-generated content.
• Define KPIs for campaign success and continuously monitor performance.
• Work cross-functionally with content, creative, and product teams to create compelling, personalized messaging for multi-channel campaigns.
• Partner with Sales and SDRs to ensure alignment on campaign objectives.