Growth Marketing Manager – Mobile App

We’re hiring a Growth Marketing Manager to drive subscription growth across our mobile apps, including Tapo Care, Kasa Care, and HomeShield. This role is focused on converting existing users—not acquiring new ones. You will own the in-app lifecycle marketing strategy that moves users from free to paid through targeted messaging, segmentation, and data-driven experimentation.

Requirements

• 4+ years of experience in growth, lifecycle, or CRM marketing
• Experience working on consumer (B2C) mobile apps or subscription-based products
• Strong background in lifecycle marketing, user segmentation, and retention strategies
• Hands-on experience with in-app messaging, push notifications, and/or email marketing
• Proven ability to improve freemium-to-paid conversion, retention, or LTV
• Experience working in high-volume user environments
• Strong analytical mindset with experience using data to inform decisions
• Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
• Experience running A/B testing and experimentation programs
• Bachelor’s degree in Business, Marketing, or a related field, required

Benefits

• Fully paid medical, dental, and vision insurance
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay review
• Health and wellness benefits, including free gym membership
• Quarterly team-building events