As HCP Marketing Manager, Hepatology, you will lead key projects focused on the development of HCP promotional tactics to execute the brand strategy. You will be responsible for leading the development and execution of US HCP marketing plans for a hepatology launch, creating and delivering robust field engagement plans and campaign training, and planning and enabling holistic customer experiences tailored to customer segments and specialties.
Requirements
- Lead development and execution of US HCP marketing plans for a hepatology launch
- Create and deliver robust field engagement plans and campaign training
- Plan and enable holistic customer experiences tailored to customer segments and specialties
- Strategically personalize product and educational messaging to target segments and specialists
- Effectively lead cross-functional teams of internal and external partners
- Measure, track and optimize performance of key tactics
- Ensure all promotional materials follow applicable regulatory and compliance requirements
Benefits
- Comprehensive benefits program
- Flexible work arrangements
- Opportunities for professional growth and development
To apply for this job please visit gsk.wd5.myworkdayjobs.com.
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