Go-to-Market Strategy Lead

GTM Strategy Lead

Company Description: tarifftribe.co.uk – Innovate UK backed energy procurement platform

As the GTM Strategy Lead, you will build the commercial engine for a platform revolutionising SME energy procurement. Spun out of a leading consultancy and backed by government grants, you will transition a working product with 1,000 engaged SMEs into a scalable revenue machine by defining channels and building the RevOps infrastructure from scratch.

Why this role is remarkable:

• Exceptional ownership to write the commercial playbook and build the entire GTM function from zero for a product that already has 1,000+ SMEs engaged.
• Backed by Innovate UK government grants and spun out of an established energy consultancy, providing a stable yet high-growth startup environment.
• Unique dual-sales motion opportunity involving direct-to-SME high-volume sales alongside developing complex franchise and partnership channels.

What you will do:

• Design and implement the complete RevOps infrastructure, including CRM architecture, funnel design, automated forecasting, and multi-channel revenue attribution systems.
• Recruit, develop, and lead a high-performing sales team, taking full accountability for meeting revenue targets aligned with the company’s financial model.
• Identify and execute scalable growth strategies through market research and competitive analysis to improve unit economics and CAC to LTV ratios.

The ideal candidate:

• Proven track record of scaling B2B SaaS companies, specifically with experience selling into businesses with physical sites like hospitality or facilities management.
• Hands-on experience building GTM infrastructure and sales systems from scratch, moving comfortably from high-level strategy to technical CRM implementation.
• Strong leadership capabilities with a history of hiring and managing sales teams that consistently exceed individual and collective revenue targets.