Product Marketing Lead, PEO

Gusto is seeking a Product Marketing Lead to build and scale the go-to-market strategy for their Professional Employer Organization (PEO) offering. This role involves research, positioning, messaging, launch, and adoption, partnering with multiple product, sales, marketing, finance, and data science teams. The ideal candidate will be data-driven and thrive in a fast-paced, ambiguous environment using AI tools. Gusto focuses on supporting small businesses in accessing affordable HR and benefits solutions.

Requirements

• 8+ years of experience in marketing or product management
• 2+ years of experience in product marketing
• Strong understanding of HR, benefits, or payroll systems
• Excellent storytelling and communication skills
• Quantitive thinking and AI-driven insights

Benefits

• Competitive salary
• Equity