Product Marketing Manager – Market Intelligence

Hybrid Full TimeLondon, United KingdomGWI

We’re looking for a Product Marketing Manager to join us here at GWI. Not just any Product Marketing Manager though. Someone ambitious and genuine, who works best in the midst of a collaborative and forward-thinking team. That’s because as a GWIer you’ll be immersed in the fast-moving world of data tech.  We think big to make an impact, we’re not afraid to ask why, and we always show respect.  Those values are what got us where we are today, and they’re a big part of what we’re looking for in you.

About the job

As we continue to grow, we are looking to bring in an outstanding Product Marketing professional to own Market Intelligence. Gathering, analysing and using market insight to shape our GTM strategy is paramount to the next phase of our development.

This role will be focused on providing a continuous supply of insight around market trends, our competitive landscape, target industries and  changing customer requirements, with the goal of shaping our strategy, enabling client facing teams with positioning that gives us a competitive advantage and ultimately delivering our commercial objectives.

As the Product Marketing Manager for Market Intelligence, you will be instrumental in setting the way forward for GWI, owning a variety of key projects and initiatives, and working across a wide range of stakeholders including Marketing, Product, Customer Success and Revenue.

It’s a hugely exciting time at GWI, and we want someone to come in with the vision, ability and enthusiasm to make an immediate impact. Reporting directly into the VP of Product Marketing, you’ll be working alongside a talented and supportive team, and this is a huge opportunity to be part of a company transforming an industry.

What you’ll be doing

  • Obtain and hold a deep understanding of our market, target industries, customers, competitive landscape and via enablement disseminate that knowledge into GWI to drive business strategies and opportunities
  • Sourcing, curating and communicating insights and narratives that steer product marketing plans, content development, sales collateral, thought leadership and responses to competitor activity and market trends
  • Working with CS to build a process to collect and disseminate customer insight (‘the voice of the customer’) back into GWI to improve knowledge and GTM activities
  • Continuously monitoring our market and competitors to help steer planning
  • Owning enablement around key target industries, ensuring relevant teams have a high level of competency in market, and specific messaging and value propositions
  • A particularly strong understanding of our Buyer Personas, their buying criteria and journey and develop compelling messaging and value propositions that resonate and differentiate us from our competitors
  • Reviewing win/loss analysis and communicating the value of our products and services to Revenue teams and customers
  • Supplying GTM teams with positioning, messaging and content that resonates with target customers and differentiates our products
  • Working closely with Marketing to inform client facing content and material along the buyer journey
  • Measuring and assessing the effectiveness of enablement programs on an ongoing basis and acting on suggested improvements
  • Serve as the ‘face of market insight’, the expert on market intelligence, enabling GWI to have a rich understanding of our market landscape and positioning

About you

First things first, as a disruptor in the global market research industry, we haven’t come this far without entrepreneurial spirit and a get-up-and-go attitude. So if you think we’ll see that in you, then you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.

We’re an ambitious, enthusiastic team and are looking for someone to join us who wants to combine a mixture of creative thinking, tactical expertise and product marketing experience to really own Market Intelligence.


  • Adept at utilising various research methods, including primary and secondary, external and internal data sources and other relevant information
  • Proficiency in working with quantitative data and software for data analysis
  • Excellent written skills with proven ability to produce high quality collateral
  • Outstanding communication skills, you need to ‘own’ Market Intelligence, which includes engaging with different sized audiences in a variety of forums
  • The ability to coherently articulate and distil relatively complex information into simple, compelling narratives that can be used commercially
  • Commercially driven and ambitious to prove the value of Market Intelligence


  • You are excited by the idea of working in a fast-moving, fast-growing organisation
  • Strong project management skills to ensure multiple projects are delivered on time
  • Thrive on building internal relationships, and have experience working with product, sales and customer success teams
  • Relevant experience, ideally in a SaaS or technology solution setting, a passion for research and technology is a plus
  • Open to raising your profile in the industry: we know GWI is changing the research industry and we’d love to see you out there talking about it!

Our benefits

Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks, rewards and office benefits.

  • Competitive salary and discretionary bonus
  • 25 days annual leave (prorated)
  • Flexitime and a great work-life balance (don’t just take our word, check out Glassdoor)
  • Allocated shares according to GWI’s share scheme
  • A range of discounts and freebies
  • LinkedIn Learning and ongoing Learning and Development opportunities
  • Simplyhealth cash plan for everyday healthcare
  • Auto-enroll pension plan with GWI matching up to 4%
  • A range of discounts and freebies
  • Cycle to work scheme and commuter season ticket loan
  • Commit a working day to charity each year
  • Early finishes on a Friday
  • A well-stocked fridge, plenty of snacks (some healthy, some not so healthy)
  • Regular social activities, including free online yoga and team outings

Who we are

GWI was founded with the knowledge that understanding your audience is really important for business. When you know who you’re speaking to and why, you can create content and campaigns that stand out to the people that matter.

Through our global online survey, we gather data on the behaviour and perceptions of consumers across the world. This provides businesses with deep, actionable insights on their audience, revealed from data they trust.

It’s been going well, too. Since launching in 2009, we’ve become one of the UK’s fastest growing target audience companies. We’re not about to stop growing any time soon. As a business, we’re on a mission to re-engineer data-driven marketing, and we’re on the lookout for talented people to join us.

Diversity & Inclusion

Imagine if our data came from just one kind of person. We’d get a very nuanced view of the world. And we definitely wouldn’t have got off the ground as a business.

Although things certainly aren’t perfect, we live in a society where differences are increasingly celebrated – so we’d expect nothing else from our teams.  In fact, the GWI office is as diverse as our global data, it’s really important to us that it stays that way.  This is a place to feel at home, express yourself freely and make your mark.

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