Welcome to Haleon, a purpose-driven, world-class consumer company putting everyday health in the hands of millions. The company is seeking a Media Effectiveness & Analytics Manager to join its marketing team at Haleon India.
Requirements
- Bachelor’s degree in business analytics, Data Science or related field
- 10+ years of hands-on experience in marketing analytics and growth marketing
- Strong expertise in media effectiveness analysis across multiple channels
- Experience with attribution models, media mix modeling (MMM), & multi-touch attribution (MTA)
- Advanced proficiency in data analytics and integration tools
- Cross-channel analytics and the impact of various media touchpoints on business outcomes
- Ability to work with large data sets and integrate diverse data sources
- Strong understanding of ROI analysis and the ability to make recommendations on media spend allocation
- Familiarity with marketing technology platforms and advertising measurement tools
Benefits
- Agile working culture
- Diversity, Equity and Inclusion
- Equal Opportunities
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