Revenue Operations, Marketing Strategy Lead

About The Role

As a leader within Headway’s Revenue Operations org, reporting to the Manager of Revenue Operations Strategy, you’ll have the unique opportunity to build, shape, and lead an operational function directly responsible for unlocking Headway’s growth to drive provider activation, retention, and share of wallet.

As Headway scales to deliver high quality behavioral healthcare for millions of people across the country, the complexity of the operational landscape within which we operate has also increased exponentially. To this end, in our journey to build next generation healthcare growth infrastructure, we’re seeking an operational leader to grow and shape a truly mission-critical function responsible for scaling Headway’s growth engine.

The Revenue Operations, Marketing Strategy Lead will drive optimization of the upper-funnel conversion journey—from site visit through mid-funnel qualification—by partnering closely with senior marketing leaders and channel owners. You’ll leverage data, insights, and cross-functional collaboration to improve lead mix, quality, and volume, and accelerate Growth OKRs. This is a one-of-a-kind opportunity that will place you in the driver’s seat to impact business-defining outcomes, and redefine the gold standard for growth operations, while contributing to a world-class team within one of America’s fastest growing startups.

You Will

• Serve as the growth strategy partner to senior Marketing stakeholders; refine channel strategy, guide resource allocation, and ensure the right mix of lead quality, volume, and funnel progression.
• Own strategy and execution to improve conversion rates across channels and funnel stages, focusing on channel-level performance, user pathways, engagement, and lead quality.
• Build and maintain reporting that monitors channel-level performance, conversion rates, and leading signals of pipeline health
• Drive cross-functional projects to optimize marketing outcomes and investments — collaborate with Marketing, Strategic Finance, Data, and Product/R&D to design and implement improvements that raise efficiency

You’d be a great fit if…

• You have at least 5 years of experience (including ~2-3 years of experience in strategic management consulting and/or ~ 2-3 years of experience in Business Operations, Marketing or Strategy roles in high growth startups). Prior experience in Growth function is a nice to have.
• You naturally break down complex, unfamiliar problems into well-defined, easy to understand areas of work
• You have a passion for and experience leading projects and working cross-functionally with people in an operational/analytical capacity
• You are skilled at navigating complex relationships with senior cross-functional stakeholders to drive business outcomes; you naturally build win-win relationships that drive mutual success in the long term

Compensation And Benefits

• The starting salary for Revenue Operations, Marketing Strategy Lead is $121,720 and increases to $179,000 based on industry tenure and experience.
• Benefits offered include:
  • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development