Marketing Operations Lead

About Us

At Henry Schein One UK, we are a tech company with a mission to redefine dental care, creating a future where personalised, AI-driven treatment and intelligent practice management come together to enhance patient care and build a thriving dental practice.

We’re innovators, relentless in our pursuit of customer success and constantly pushing the boundaries of the possible to create world-class SaaS products.

Culture matters to us. Celebrated as one of the ‘Sunday Times UK’s Best Places to Work’ companies, our culture as an inclusive and forward-thinking company means we are committed to creating an environment that values diversity and flexibility and promotes equal opportunities for everyone.

What We Do

Tech for good! Our SaaS product Dentally, solves real-world problems across three core areas.

Clinical; AI‑powered diagnostics and note-taking, giving dentists an extra set of expert eyes on every x‑ray, further detecting subtle signs across conditions and boosting clinical accuracy in seconds.

Practice Management – Automating everything, ensuring dental practices get admin done quicker! Payments, Workflows & Patient Management, 3rd Party Integration, Reporting and Staff Instant Messaging.

Patient Experience – A digital-first experience that empowers patients to manage appointments, complete medical forms, and make payments – all from their own device. No more old-school phone calls and paper forms.

Our Culture

We are problem solvers, not ticket takers, and we champion creative problem-solving. Customer success is at the heart of everything we do. We strive to ensure that each member of our team, regardless of their department or role, prioritises the success of the customer in every interaction. From our Commercial teams right through to Operations, every area of our business plays an instrumental role in shaping the value of our user’s experience.

Our customer success programmes are pivotal in maintaining dynamic feedback channels with our product teams, ensuring that we are always enhancing our software to align with customer needs. By delivering top-tier service, crafting innovative solutions, and offering proactive support, we are not just meeting expectations—we are creating long-lasting partnerships that drive positive outcomes.

Your Impact

As a senior manager of Marketing Operations, you will enable Henry Schein One’s growth by building the systems, data foundations, and operating models that power insight led marketing and effective lifecycle execution. You will strengthen attribution, enhance lead and account scoring, improve lifecycle journeys, and equip regional and customer marketing teams with scalable, reliable infrastructure.

You will lead complex operational areas with significant autonomy, shaping policies, setting operational plans, and managing budgets. Partnering closely with Customer Marketing, Regional Marketing, Growth Marketing, Sales, Product, Data, and Business Systems, you will ensure marketing performance is measurable, optimised, and ready to scale internationally.

What You’ll Do

• Define and own Henry Schein One’s global marketing operations strategy, establishing clear standards for lifecycle measurement, attribution, lead scoring, campaign governance, and marketing technology usage

• Build and maintain Henry Schein One’s end-to-end marketing data architecture, unifying data across HubSpot, website analytics, paid media platforms, product usage, and customer signals

• Own the marketing technology stack, with HubSpot as the core platform, ensuring tools are fit for purpose, well integrated and governed consistently across regions

• Partner with Business Systems, Data, and Product teams to evaluate, implement, and optimise marketing tools, ensuring they integrate cleanly with HubSpot and support lifecycle and attribution needs

• Design and own a multi-touch attribution model that reflects the full customer journey and clearly demonstrates marketing and lifecycle impact on revenue

• Redesign and maintain lead and account scoring frameworks aligned to attribution and modern sales motions, replacing traditional SDR signal

• Enable regional marketing teams to execute confidently by defining clear global standards while allowing controlled regional flexibility

• Build robust paid, organic content, and website performance visibility, enabling confident budget allocation and optimisation decisions

• Oversee website operations from a marketing and lifecycle perspective, ensuring the site is fully trackable, reliable, and optimisation-ready

• Lead and develop a high-performing team marketing and web ops team of 2, motivating and inspiring your team to reach and exceed all set targets and KPIs

• Coach team members in best practices, fostering a culture of continuous development

• Ensure all team members have clear, up-to-date Individual Development Plans (IDPs), and receive regular performance reviews and meaningful 1:1 conversations

• Maintain a trusting, collaborative environment, enabling the team to thrive

• Lead recruitment efforts for your team, identifying and hiring top talent

• Promote an inclusive and diverse culture, in line with Henry Schein One values

What You’ll Bring With You

• 7 + years of increasing responsibility within marketing and 3+ years experience leading Marketing Operations within a B2B SaaS environment

• Deep, hands-on expertise with CMS and ESPs (HubSpot, etc.), including architecture, workflows, attribution, and reporting

• Strong understanding of lifecycle marketing, funnel design, and revenue attribution

• Experience operating in multi-region or global organisations

• Ability to balance enablement and governance when working with regional and customer marketing teams

• Commercially minded, analytical, and structured, with a strong focus on outcomes and impact

• Confident senior stakeholder manager who builds trust and alignment across functions

• Comfortable with inheriting and developing a lower-maturity operations function

Diversity

Diversity at Henry Schein One is all about you being you. Diversity and inclusion are integral to every aspect of our business, we push boundaries fuelled by a diverse set of voices and a desire to make a difference. We are proud to be an equal-opportunity employer. All qualified candidates are considered without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. We welcome everyone to our team; we foster creativity and ambition throughout our business. We’re making a difference every day and you can too.

Our Values

Everyone at Henry Schein One is encouraged to live and demonstrate our core values:

Community

• Each Person is as Important as the Next

• Open Communication

• Diversity & Inclusion

Caring

• Corporate Citizenship

• Shared Success

Career

• Ethics

• Recognise Creativity & Encourage it

• People are our Greatest Asset

Our Hiring Process

We’ve made our process as simple as possible whilst also allowing you to meet multiple members of the team, giving us valuable viewpoints on your experience. For most roles, all interviews are via Zoom and we aim to get you through out process in about 2 weeks. 

We look forward to hearing from you 🙂