Director of Product Marketing

The Director Product Marketing owns positioning, messaging, and go-to-market strategy for Higher Logic’s product portfolio, managing one direct report and working cross-functionally with various teams.

Requirements

• Strong product marketing skills including positioning, messaging, and go-to-market strategy for B2B SaaS
• Deep knowledge of the association market — member engagement models, buying processes, and competitive landscape
• Ability to develop and execute marketing strategies that drive measurable revenue and adoption outcomes
• Strong cross-functional collaboration across Product, Sales, Enablement, and Customer Success
• Excellent written and verbal communication skills; comfortable presenting to senior leadership
• Comfort operating at both strategic and tactical levels — able to set direction and execute at pace
• AI fluency — a practical mindset toward using AI and automation to elevate marketing effectiveness