Marketing Manager

We are seeking a talented Marketing Manager to join our dynamic team. The ideal candidate will possess strong expertise in developing and executing multi-channel marketing plans, with a focus on lead generation, demand creation, and brand growth. This role offers an exciting opportunity to drive our marketing strategy across various verticals, ensuring alignment with business objectives and customer-centric results.

This role will be a permanent work-from-home position, with hours from 9 AM to 6 PM PST, Monday through Friday, during U.S. business hours.

Duties and Responsibilities

• Develop and execute a comprehensive multi-channel marketing plan that aligns with business objectives and sales goals. Lead demand generation initiatives to drive inbound and outbound lead flow.
• Own and manage the lead generation pipeline, ensuring the sales teams receive qualified leads. Maintain and optimize CRM and marketing automation workflows (ActiveCampaign). Track KPIs, A/B test email, ad campaigns, and landing pages to optimize conversion rates.
• Oversee external marketing partners (SEO, website, email, design, social media, PR) to ensure deliverables are met. Monitor and report on marketing budget spend, ensuring cost efficiency.
• Lead the planning, execution, and follow-up for trade shows and industry events, tracking ROI by analyzing leads and conversions from each show.
• Work closely with sales, operations, and customer service teams to align messaging and improve the customer experience. Maintain a content calendar and ensure brand consistency.
• Oversee the development of cohesive content strategies across blogs, emails, case studies, and social media platforms. Ensure messaging aligns with the company brand and drives engagement.

• Proven experience in marketing strategy development and execution, preferably within a B2B environment.
• Strong working knowledge of CRM systems (ActiveCampaign) and marketing automation tools. Ability to manage content calendars and KPIs effectively.
• Excellent communication skills, both written and verbal. Highly organized with attention to detail and a proactive approach to problem-solving.
• Ability to manage cross-functional teams and external vendors effectively. Strong track record of leading demand generation initiatives and improving lead conversion rates.
• Proficiency in data analysis and using KPIs to optimize marketing performance.

Competencies – Role-Based

• Highly organized and well-planned.
• Exceptional communicator with a strategic mindset.
• Strong technical skills with a focus on demand generation across email, SMS, social, and web campaigns.
• Expertise in marketing analytics, KPIs, and performance tracking.
• Experience in event coordination and trade show marketing.

Competencies – Cultural

• Ethical & Trustworthy.
• Data-driven and results-oriented.
• Team-first mentality with a commitment to excellence.
• Customer-centric, with clear, concise communication.

Hireframe provides nearshore and offshore staffing solutions, operating as a remote-first organization with team members located in the United States, Mexico, and the Philippines. Our robust benefits package includes:

• Permanent remote work flexibility
• Paid Time Off
• Health Maintenance Organization (HMO) coverage
• Annual performance bonuses
• Dedicated coaches offer an extra channel of support and skill-building
• Opportunities for professional growth

At Hireframe, we cultivate a supportive environment that fosters professional development and success, ensuring our team members thrive in their careers.