Email Marketing Specialist

Perks of joining HomeStars:

• All our roles are currently remote.
• Office equipment supplied!
• Comprehensive benefits package. We want our employees to stay healthy!
• Monthly wellness activities to support your mental and physical health
• Home Improvement Credit: All employees receive a yearly credit to use toward a service from HomeStars
• December Closure: Our whole team takes a break in the last week of December, every year
• Personal Days: 5 extra days off per year, on top of vacation and sick days
• Beautiful brick & beam office in the heart of Toronto’s entertainment district, including a rec room with lounge, ping pong, darts, and foosball

The Opportunity:

• As our B2B Email Marketing Specialist, you will be a linchpin in activating users, fostering a deeper exploration of our features, and championing upselling strategies. Maintaining the CRM infrastructure, ensuring a clean user database, and focusing on key performance metrics will be instrumental to our growth. You will collaborate closely with the Marketing, Product, Customer Success and Sales teams. Your role also entails a significant focus on activating new users through email, ensuring they are quickly familiarized with our platform’s value propositions.

Your typical day at HomeStars:

• Email Campaign Management: Design, implement, optimize, and A/B test email marketing campaigns. This includes crafting compelling copy, editing HTML templates, and promoting platform features with a growth mindset.
• Cross-functional Collaboration: Collaborate with Marketing, Product, Customer Success, and Sales teams for insights and feedback.
• Retention and Upselling Campaigns: Drive user retention and strategize upselling campaigns to increase net revenue.
• User Onboarding: Develop and refine the email onboarding sequence. Ownership of Salesforce Marketing Tools (Pardot / Marketing Cloud): Deploy, manage, optimize, and track the performance of lifecycle marketing campaigns.

Must-have qualifications:

• Experience: 3-5 years of experience in related roles with specific expertise in email and lifecycle marketing (Salesforce/Pardot experience preferred).
• Analytical Skills: Demonstrated expertise in interpreting and acting on data metrics related to email performance, user engagement, and conversion rates. The candidate should have a history of optimizing campaigns based on quantitative feedback.
• Strong Communication: Proven ability to craft concise, persuasive email content for various stages of the customer journey.
• Technical Expertise: Proficient in email marketing platforms and well-versed in the intricacies of email deliverability. Basic understanding of HTML/CSS for email customization is a plus.
• Organizational and Project Management Skills: Demonstrated ability to handle multiple campaigns concurrently, set priorities, and meet deadlines. Adaptable Learner: Given the fast-evolving nature of digital and email marketing, the candidate should exhibit a commitment to continuous learning, staying updated with new tools, strategies,

Nice-to-Have Qualifications:

• B2B Marketing experience is an asset
• Experience in Graphic Design or Web Design (Landing pages)
• You are able to self-direct and motivate, working independently to build out a program

About HomeStars

HomeStars is Canada’s leading platform connecting homeowners with qualified service professionals for their home improvement needs. Every month, over half a million homeowners visit HomeStars to research and select the best-rated professionals nearby. Check out homestars.com to learn more!

HomeStars Core Values

Our Core Values are woven into everything we do. They guide how we behave, how we act, and what we will aspire to be. They underpin the culture of HomeStars and act as drivers for impact, personal growth, and collective performance.

• Customer Obsessed: When our customers thrive, we thrive. We put their needs first.
• Think Big: We think without limits. We believe in the possible.
• Embrace Candor: We speak up, listen, and challenge respectfully.
• Act Like an Owner: We’re invested, we own our outcomes.
• Bias for Action: We take action to accelerate our success. Speed matters.
• We’re Stronger Together: Our differences empower us, and our will to win unites us.

HomeStars has recently been recognized as:

• Great Place to Work® Certified™
• Best Workplaces in Inclusion 2023
• Best Workplaces in Technology 2023
• Best Workplaces for Mental Wellness 2023
• Best Workplace™ with Most Trusted Executive Teams 2023
• Best Workplaces™ Managed by Women 2023
• Canada’s Most Admired Corporate Cultures 2023

We are an equal opportunity employer and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Tagged as: Email Marketing