Email Marketing & CRM Manager

Headquartered in Montreal and Berlin, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the factory floor. We’re looking for an Email Marketing & CRM Manager to drive customer acquisition, engagement, retention, and revenue growth.

Requirements

• 5+ years of experience in CRM, lifecycle marketing, or marketing automation, preferably in a B2B or technology environment.
• Strong expertise in HubSpot (or similar platforms like Salesforce Marketing Cloud, Marketo), including workflow automation, segmentation, and lifecycle management.
• Proven ability to build and scale lifecycle marketing programs (lead nurturing, onboarding, retention, reactivation) that drive pipeline and revenue impact.
• Experience defining and evolving segmentation strategies (ICP, behavioral, lifecycle stages, LTV-driven audiences).
• Analytical mindset with the ability to translate data into actionable insights; experience tracking and optimizing KPIs such as conversion rates, pipeline contribution, and engagement.
• Hands-on experience with A/B testing and optimization of messaging, journeys, and campaign performance.
• Strong project management skills with the ability to manage multiple initiatives across teams (Marketing, Sales, RevOps, Data).
• Experience working cross-functionally in complex environments, ensuring alignment between marketing and sales motions.
• Solid understanding of email deliverability, compliance (GDPR, CAN-SPAM, CASL), and CRM governance best practices.
• Strong communication skills with the ability to influence stakeholders and present strategic recommendations.

Benefits

• Career pathing
• Professional development
• Gender diversity & inclusion
• Hybrid work
• Community engagement
• Central location
• Team events
• Comprehensive benefits

Tagged as: CRM Administration, Data Analysis, HubSpot