Hygraph is uniquely situated in the competitive landscape with its newly announced content federation capabilities. As part of our evolution, and as our Senior Product Marketing Manager , you will also be a key hire as our first technical product marketing manager who will build up the function from the ground up.
Reporting to the VP of Marketing, you’ll work closely with our product, partnerships, and sales teams to develop product marketing materials and campaign initiatives to win new businesses and serve existing customers.
The ideal candidate should have deep understanding of MACH domain (e.g. CMS, commerce, search, experience management), DXPs or API tooling and experienced in creating demos, feature pages, tutorials, competitive battle cards/insights, presentations, white papers, and similar. Career ladder is towards “Product Marketing Lead”.
Some of your tasks and responsibilities include:
Working closely with the product and demand generation teams to identify target audiences, develop ideal customer profiles, and determine how Hygraph can meet their needs.
Creating high-quality, engaging content (website pages, slide decks, tutorials, demos, webinars, and technical white papers) that aligns closely with go-to-market initiatives.
Planning and executing successful product launches by partnering up with the product management and the rest of the marketing team.
Building and executing the strategic GTM plans that communicate the value of the Hygraph to multiple audiences.
Working closely with the sales team to discover current gaps and create sales enablement collaterals such as elevator pitches, battle cards, and call guides.
Establishing an understanding of key competitors and incorporate your findings into competitive analysis, content, and sales enablement materials.
Our expectations from you
- 4+ years experience in a product marketing role for a tech company
- Experience and knowledge in MACH domain (e.g. CMS, commerce, search, experience management), DXPs or API tooling is a must
- Previous team leading experience is a plus
- Ability to concisely translate complex concepts into simple-to-understand messaging and orchestrating
- Experience with product launches, crafting content, messaging frameworks, and campaigns in a wide variety of formats directed at developers, product and engineering teams, and enterprises.
- Good understanding of technical audiences and ease at communicating with engineers, analysts, product managers, CTOs, and similar functions
- Excellent time management, organization and project prioritization skills
- You like to build things under limited supervision while owning and creating visibility on the product marketing roadmap
You should consider applying even if you don’t meet 100% of the above qualifications. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.
- Intro call with Talent Acquisition Manager.
- Interview with our VP of Marketing.
- Case study or assignment and debriefing with our Marketing and Leadership team.
- Team Fit call & Reference Check.
- Job Offer.
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