SEO & Website Manager

We are looking for an SEO & Website Manager to manage the performance, governance, and evolution of our website as a primary growth and demand engine. This role requires a minimum of 2 days in the Boston, MA office and offers a salary of $88,000 – $110,000 + bonus.

Requirements

• Develop and execute a comprehensive SEO strategy aligned with business and growth objectives
• Coordinate keyword research and content optimization across product, persona, and industry pages
• Optimize content and site structure for emerging AI-driven discovery
• Monitor keyword rankings, organic traffic trends, and search performance opportunities
• Collaborate with the content marketing team to ensure all content is optimized for search
• Conduct site audits, identify and resolve technical SEO issues
• Optimize landing pages, forms, and CTAs to improve conversion rates
• Design and run A/B tests, iterating based on performance data
• Analyze and improve user journeys to reduce friction and increase engagement
• Draft, optimize, and structure website pages in collaboration with content and subject-matter experts
• Lead site enhancements such as optimizing for AI search and discoverability, improving navigation, and implementing content ungating strategies
• Manage multiple website initiatives simultaneously, owning execution from concept through launch
• Own web analytics, including GA4, dashboards, and core KPIs
• Translate performance data into clear, actionable insights and recommendations
• Regularly report website performance and optimization opportunities to stakeholders
• Design and maintain scalable content and information architecture across products, personas, industries, and capabilities
• Publish, update, and retire website content to ensure accuracy, relevance, and consistency
• Maintain clear content governance standards, including ownership, review cycles, and lifecycle management
• Ensure site content aligns with brand, messaging, and compliance requirements
• Serve as the central point of contact for all website marketing-related requests
• Prioritize and manage requests from marketing, product, events, and content teams
• Align stakeholders on timelines, tradeoffs, and impact

Benefits

• Bonus
• Paid Time Off