We are seeking a strategic, analytical, and results-driven Senior Manager, Performance Marketing & Media to lead the strategy, investment planning, and optimization of large-scale digital media programs in a regulated healthcare environment.
Requirements
- Own the full-funnel paid media strategy across Google, Bing, Meta, YouTube, OLV, programmatic, and emerging channels
- Develop annual and quarterly media investment plans aligned to business growth goals and patient acquisition targets
- Manage and forecast 8-figure annual media budgets with accountability for pacing, efficiency, and return on investment
- Oversee campaign architecture, audience strategy, creative testing frameworks, and bid strategy across platforms
- Partner with Analytics to refine attribution models, incrementality testing, and media measurement frameworks
- Collaborate with Brand and Creative teams to ensure integrated campaign execution
- Partner with Compliance and Legal teams to ensure adherence to platform advertising policies, healthcare advertising regulations, and privacy and data protection standards
- Act as a key stakeholder in go-to-market planning for new services, markets, and growth initiatives
- Manage external agencies, DSP partners, and ad tech vendors as needed, holding them accountable to performance KPIs
- Evaluate and implement new tools, platforms, and technologies to enhance efficiency and attribution accuracy
Benefits
- Generous Paid Time Off
- 401k Matching
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Work Arrangements
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