Senior Manager, Performance Marketing & Media

We are seeking a strategic, analytical, and results-driven Senior Manager, Performance Marketing & Media to lead the strategy, investment planning, and optimization of large-scale digital media programs in a regulated healthcare environment.

Requirements

• Own the full-funnel paid media strategy across Google, Bing, Meta, YouTube, OLV, programmatic, and emerging channels
• Develop annual and quarterly media investment plans aligned to business growth goals and patient acquisition targets
• Manage and forecast 8-figure annual media budgets with accountability for pacing, efficiency, and return on investment
• Oversee campaign architecture, audience strategy, creative testing frameworks, and bid strategy across platforms
• Partner with Analytics to refine attribution models, incrementality testing, and media measurement frameworks
• Collaborate with Brand and Creative teams to ensure integrated campaign execution
• Partner with Compliance and Legal teams to ensure adherence to platform advertising policies, healthcare advertising regulations, and privacy and data protection standards
• Act as a key stakeholder in go-to-market planning for new services, markets, and growth initiatives
• Manage external agencies, DSP partners, and ad tech vendors as needed, holding them accountable to performance KPIs
• Evaluate and implement new tools, platforms, and technologies to enhance efficiency and attribution accuracy

Benefits

• Generous Paid Time Off
• 401k Matching
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Work Arrangements