Director, Digital Advertising Operations

Hearst Television is seeking a Director, Digital Advertising Operations to lead the management, optimization, and integration of our digital advertising operations team. In this role, you will manage our digital advertising operations end to end—from order intake through trafficking, optimization and reporting. You will collaborate with cross-functional teams to support new product development, streamline workflows, and drive automation and innovation in digital ad operations.

Requirements

• Take operational ownership of all digital ad platforms and processes from order entry through fulfillment, reporting, and invoicing.
• Align trafficking and campaign management standard operating procedures with downstream systems (Order Management Systems, billing, data warehouse, BI) and maintain change control.
• Coordinate new product rollouts and platform updates, ensuring proper data flow into reporting, billing, and Power BI dashboards.
• Implement and maintain a cohesive change management process for initiatives impacting ad servers and related platforms.
• Plan and execute platform migrations and upgrades; lead User Acceptance Testing, cutovers, and post-launch stabilization.
• Oversee platform setup, configuration, and maintenance across ad servers (e.g., Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and analytics tools.
• Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage makegoods, and ensure on-time, accurate reconciliations.
• Drive automation (alerts, QA, trafficking, reconciliations) and build clear, up-to-date documentation and SOPs.
• Manage vendor relationships and contracts; track license utilization and platform performance against KPIs.
• Lead, coach, and scale a high-performing operations team; set SLAs, capacity plans, and career development paths.

Benefits

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family’s needs