insightsoftware is a leading provider of reporting, analytics, and performance management solutions. Over 30,000 organizations worldwide rely on us to support business needs in the areas of accounting, finance, operations, supply chain, tax, budgeting, planning, HR, and disclosure management. We enable the Office of the CFO to connect to and make sense of their data in real time so they can proactively drive greater financial intelligence across their organization. Our best-in-class solutions provide customers with increased productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.
Job Description
What will you do?
- Own the strategy, detailed tactical execution and project management of our outbound marketing initiatives for the Data & Analytics Business Unit which includes our Embedded BI & Analytics and Application & Collaboration software for PowerBI and Qlik products.
- Develop marketing campaigns from start to end, including gathering insights across the business to help define the strategy, working with Product Marketing to develop content, executing campaigns and liaising with marketing operations, design and digital when needed to run integrated campaigns
- Monitor campaign performance and reporting on key metrics, including MQLs, pipeline and bookings generation to identify areas of continuous improvement
- Support and work closely with the Business Unit leadership and Sales team to ensure Marketing, Sales, and BU alignment and identify opportunities for growth
- Manage third party activities, including content syndication and webinars, and liaise with external and internal stakeholders to maximize each activity’s performance in driving MQLs, Pipeline and Bookings
How will you get it done?
- Drive & Discipline – ability to operate in a fast-paced environment, managing multiple projects at the time, with a focus on achieving high-quality results
- Growth Mindset – actively pursue new ways of getting things done
- Crispness of Execution – passion for processes, strong attention to details and an attitude exemplified by creating value for clients and delivering superior financial results
- Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing
Qualifications
- Bachelor’s degree, preferably in Marketing or Business
- At least 7 years of marketing experience in a fast-paced company, preferably in the software or SaaS environment
- 2-3 years experience leading and managing a Marketing team
- Experience with BI tools like Tableau, PowerBI, Qlik, etc. is a PLUS
- Fluent written and spoken English
- Ability to review metrics and assess the performance of campaigns to make decisions for optimization
- Ability to lead multiple projects in their entirety, including coordinating activities across different teams
- Experience in using Salesforce contact management systems, CRM, and Pardot
- Strong copywriting skills and attention to detail
- Proficient in Microsoft office suite
Additional Information
All your information will be kept confidential according to EEO guidelines.
** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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