Senior Performance Marketing Executive

We are seeking a highly results-driven and data-oriented Senior Performance Marketing Executive to lead paid digital campaigns focused on generating high-quality leads for travel packages and holiday experiences.

Requirements

• Plan, execute, and scale paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms with a focus on travel packages
• Drive high-quality inbound inquiries (leads) for holiday packages, ensuring strong conversion potential
• Optimise campaigns continuously to improve cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
• Manage and allocate marketing budgets effectively to maximise revenue and GP contribution
• Work closely with the sales team to ensure lead quality, conversion tracking, and revenue alignment
• Develop and test audience segments, creatives, and landing pages specifically for travel offerings (destinations, packages, seasonal campaigns)
• Implement and manage tracking tools (pixels, conversion APIs, UTM parameters) to ensure accurate performance measurement
• Analyse campaign data and provide actionable insights and weekly performance reports
• Identify new growth opportunities across platforms, markets, and travel segments
• Stay up to date with travel trends, seasonal demand patterns, and platform algorithm changes