Senior Digital Marketing Manager

Role Overview

As Senior Digital Marketing Manager, you will be part of our demand generation and digital marketing activities at IntegrityNext. You will take ownership of day-to-day digital marketing execution while contributing strategies and ideas to improve campaign performance, website conversion and organic growth.

What You Will Do

You will work closely with Marketing Operations, Content Marketing, Field Marketing and Sales to turn data, insights and campaign priorities into measurable improvements across our digital channels. Your responsibilities will include performance marketing, SEO and organic growth, website and conversion optimization, and analytics, reporting and collaboration.

Why It Might Be a Fit

We are looking for someone who enjoys both strategic thinking and hands-on implementation: someone who can analyze performance, identify opportunities and directly execute improvements across channels. You will have a good balance between quick optimizations and longer-term improvements, and be comfortable working with data while also considering messaging, user experience and conversion goals.

Requirements

• 6–7 years of hands-on digital marketing experience, ideally in B2B SaaS or enterprise software
• Strong experience in performance marketing, especially paid search and paid social
• Good understanding of SEO, keyword research, on-page optimization and content performance
• Experience creating, updating or optimizing website pages and landing pages
• Familiarity with demand generation, campaign execution and lead generation in a B2B environment
• Strong practical experience with Google Ads and LinkedIn Campaign Manager
• Confidence working with digital marketing data, performance metrics and reporting
• Ability to translate insights from campaign, website and SEO data into concrete next steps
• Experience with tools such as GA4, Google Tag Manager, HubSpot, Looker Studio, Semrush, Amplitude, Hotjar or Contao
• Understanding of tracking, attribution, landing page performance and conversion optimization

Benefits

• 30 days of paid vacation
• EGYM Wellpass membership to support your work-life balance
• Flexible working models to better balance work and personal life
• Flexible remote work from home or anywhere within Germany