Digital Marketing Manager ($105,000 – $133,100)

The Digital Marketing Manager is responsible for executing, optimizing, and leading innovative digital media strategies to drive resident acquisition and retention across multiple channels.

Requirements

• Support campaign optimization, budget management, and digital strategy.
• Implement and analyze all acquisition channels, including paid search, paid social, display, programmatic, connected TV (CTV), local search engine optimization (SEO), and internet listing services (ILS).
• Manage digital marketing budget variances across partners and channels.
• Act as the subject matter expert with the email marketing program.
• Coordinate the development, auditing, and maintenance of all digital content.
• Maintain measurement integrity by designing and implementing standardized tracking mechanisms.
• Synthesize campaign and customer data to translate insights into actionable strategies.
• Monitor KPIs and track progress towards financial and engagement goals.
• Collaborate with external agencies and vendors to ensure execution and cohesive customer experience.

Benefits

• Paid Time Off
• 401(k) Matching
• Health Benefits