Demand Generation Lead, Growth

Role Overview

This is a high-impact opportunity to build and lead the demand generation function for a fast-growing B2B SaaS business. The role focuses particularly on building awareness and qualified pipeline within larger and enterprise organizations. You’ll own how prospective customers discover and experience the product across web, search, and paid media.

What You Will Do

You’ll define the strategy, establish the operating model, and execute the programs that drive growth. You’ll work closely with design, sales, and event marketing while shaping creative, campaigns, measurement, and channel investment.

Why It Might Be a Fit

You’ll be expected to use AI and automation extensively to increase impact and operate more efficiently. You’ll also be expected to maintain a strong focus on brand quality and audience perception, prioritizing sustainable, high-quality demand creation over tactics that may compromise the customer experience.

Requirements

• 5+ years of experience in growth or demand generation, ideally within a B2B SaaS environment.
• Hands-on experience across web marketing, paid media, account-based marketing, and pipeline generation for enterprise sales organizations.
• Strong creative and design instincts, with the ability to direct marketing creative and recognize when messaging or execution does not meet a high quality bar.
• A strong understanding of product and engineering audiences, with the ability to communicate naturally in their language and understand their needs.
• Strong commercial judgment and financial discipline, including the ability to manage budgets effectively and make thoughtful investment decisions.
• Excellent analytical and measurement skills, with the ability to build reporting, evaluate pipeline economics, and use data to guide decisions without relying exclusively on dashboards or attribution models.
• Deep understanding of attribution and demand generation measurement, combined with the judgment to recognize the limitations of attribution systems.
• Advanced familiarity with AI tools and automation, with a strong preference for using technology to streamline work and increase individual and team productivity.
• High ownership, autonomy, and execution ability, with the confidence to build a function from the ground up in a small, high-impact marketing environment.
• Strong collaboration skills and the ability to work effectively across marketing, sales, design, and other functions in a remote-first, asynchronous environment.

Benefits

• Competitive salary
• Equity
• Daily meal and coffee stipend
• Paid co-working space or desk
• Health coverage
• Five weeks of paid vacation
• Four months of paid parental leave
• Paid month off after four years, and every two years thereafter
• Regular team events and off-sites
• Remote-first working environment