Retail Marketing Manager

The Retail Marketing Manager will lead the development, implementation, and optimization of omnichannel retail marketing strategies for K18. This role is responsible for bringing brand strategy to life with retail partners.

Requirements

• Develop the Global retail communication and marketing plans for K18 across all retailers and execute omni-channel activations based on business goals, priorities and opportunities that meet retailer needs.
• Develop programs to provide 360 support for sales initiatives including digital activations, sampling and retail events.
• Attend retailer meetings and key in-person events as needed, leading discussions on retail marketing timelines, program updates, and activation opportunities.
• Continuously monitor retailer and campaign activation performance. Evaluate program efficacy on an ongoing basis and provide optimization recommendations, measure ROI and optimize strategies based on data driven learnings.
• Own channel-specific marketing plans aligned to brand priorities, launch calendars, and sales objectives.
• Lead retail go-to-market plans for new product launches, seasonal moments, and hero SKUs. Work closely with retail partners on timelines, best practices, and opportunistic marketing moments.
• Partner with Brand Marketing teams to translate product strategy into compelling retail narratives.
• Partner with brand team, sales and education to plan activities and events grounded in deep understanding of the shopper and retailer needs to drive conversion to meet established performance metrics.
• Collaborate with Brand, Creative, and Consumer Engagement teams to ensure integrated retail campaigns.
• Translate retailer insights and consumer data into actionable recommendations.

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan