Product Marketing Manager

On Site Full TimeRemote Full TimeVancouver, B.C, Canada (Remote)Keela

As Keela’s Product Marketing Manager, you will report to the office of the CEO and be responsible for developing and executing the company’s product marketing strategy. You will collaborate cross-functionally across teams to develop a deep understanding of customer needs, market trends, and competitive landscape to inform product roadmap and pricing strategy.

About Keela

Keela is on a mission to empower every social impact organization around the world with technology. We believe that access to powerful tools will change how nonprofits fundamentally work. We build and support software that we designed specifically for the needs of nonprofit organizations. We are a certified B-Corp* (read the definition below, it’s pretty awesome). Our team is passionate about diversity and inclusion — something that we believe is a source of deep strength in our growing company. We are a team of builders and leaders truly dedicated to building a globally impactful, sustainable and ethical business.

We are a close knit team of around 60 in Canada, the US, the UK, and Nepal. Our company is based in Vancouver, but operates primarily remotely. We love to have fun, yes, but we don’t spend our days playing foosball and lounging around the office, we are passionately driven to hit targets, help customers, and reach our next milestone. We are driven by the understanding that every nonprofit that adopts Keela can do more good in this world, help more people and drive more positive impact, that is what motivates us every day. We love what we do, we are supported in our efforts and guided to reach new personal bests.

Together we make up a culture defined by our empathy for others, our freedom to be creative and innovate, our mettle in the face of a challenge and our collective leadership, inspiring others towards growth and betterment; all of which is strengthened by our diversity in style, approach and background. We are bringing useful, beautifully designed and feature rich software to serve the needs of the nonprofit sector. We are enabling those dedicated to doing good… to do more good.

Certified B Corporations are businesses that balance purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.


  • Create, implement, and refine effective go-to-market plans that encompass the entire process from inception to measuring outcomes.
  • Gather and analyze market and competitor data to track industry trends, evaluate competitor activity, and guide product strategy with a focus on developing effective differentiators.
  • Craft product messaging and positioning documents that serve as the foundation for internal and external sales assets, marketing content, customer resources, etc.
  • Collaborate with Sales and Revenue Operations to develop pricing strategies that are aligned with product value and market demand, ensuring competitiveness in the industry.
  • Collaborate cross-functionally with teams and Product Managers to develop a deep understanding of customer needs, market trends, and competitive landscape.
  • Provide input on the product roadmap and prioritize product features based on customer needs and market trends.
  • Identify strategic integration partners, support the CEO’s office in developing business cases, establish and maintain relationships with partners, and assess the ROI of partnerships based on the expected value added.
  • Work closely with Product Managers to determine the value of each product release and establish metrics to measure the success of the product release in terms of ROI.
  • Coordinate all go-to-market releases, including developing resources for updating, informing, training, and supporting go-to-market teams. Monitor the progress and success of implementation efforts.
  • Work closely with Marketing leaders to identify and prioritize lead sources, and to develop and execute activities that effectively generate leads, ultimately enabling the sales team to achieve business goals.
  • Collaborate with Channel Sales to develop and maintain relationships with consultants, integration partners, and industry leaders to drive marketing activities.
  • Work with Sales leaders to develop and implement sales enablement strategies that equip sales teams with the necessary resources and tools to close deals effectively.
  • Collaborate cross-functionally to measure the effectiveness of new product launches and marketing initiatives, leveraging insights to continuously optimize future strategies.
  • Collaborate with Customer Care to develop and execute customer advocacy programs, including developing case studies, customer success stories, and references to drive customer retention and expansion.

Skills and Experience


  • Bachelor’s degree in Marketing, or a related field.
  • 5+ years of experience in product marketing or a related field.
  • Experience in B2B marketing.
  • Passionate about leveraging technology to empower nonprofits and drive positive change in the world.
  • Possesses exceptional analytical and problem-solving skills to identify and address complex challenges.
  • Demonstrates strong communication, interpersonal, and organizational skills to effectively collaborate with diverse teams and stakeholders.
  • Thrives in a fast-paced environment, adept at prioritizing tasks and managing multiple projects simultaneously.
  • Has a keen eye for creativity and is skilled in evaluating and refining creative concepts.
  • Experienced in analyzing data and metrics to evaluate performance, report insights, and achieve defined outcomes.

Bonus Skills & Qualifications

  • Is ambitious and brings positive energy to the workplace, inspiring others to work towards shared goals and fostering a collaborative and supportive team environment.
  • Is results-oriented and skilled at both planning and hands-on execution.
  • Works autonomously in a startup environment and cross-functionally to influence leadership, align stakeholders, and execute strategies to hit business objectives.
  • Is innovative and prioritizes customer needs and satisfaction.
  • Encourages experimentation and risk-taking to drive constant evolution and improvement.
  • Takes calculated risks when necessary and executes decisions efficiently.
  • Challenges the status quo, takes initiative, and is proactive in identifying and solving problems.
  • Makes informed and timely decisions, balancing thorough analysis with the need for agility and action.
  • Is adaptable and strives for excellence in everything they do.
  • Is ambitious and takes ownership of their work.
  • Maximizes efficiency and optimizes resource utilization in all aspects of the business.
  • Has excellent attention to detail and can create concise, compelling messaging for different audiences.


This is a full-time, remote position based in Canada. You must be legally eligible to work in Canada.
Compensation for this role is $90,000 – $110,000/yr CAD (depending on experience and success), plus benefits.

How to Apply

Please send your resume and a cover letter detailing why you’d be a great fit for the role, to hire{at} We look forward to hearing from you!

*Only applications emailed as above will be considered.

Keela is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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  • This position has been filled

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