Business Banking Marketing Manager

The Business Banking Marketing Manager is responsible for developing and managing a team in building and executing marketing plans, initiatives and risk related tasks as assigned/as necessary. The Marketing Manager may assist with developing and managing strategies that support line of business objectives.

Requirements

• Demonstrated leadership across team; role model for others; likely directly manage others; willing to dissent from consensus
• Strategic thinker; ability to anticipate client needs; sees ‘big picture’ within assigned LOB; knowledgeable on emerging technology and tactics
• Knows and leverages competition’s strategy and market trends; contributes materially to client strategy – anticipates needs
• Excellent writing skills; organizes material for brevity, persuasiveness and impact
• Advanced presentation development; comfortable presenting to all levels; easily adapts message; executive presence
• Proven relationship-building skills working with senior to executive level management; strong interpersonal skills; credible leader
• Leverages organizational and professional savvy and persuasive skills to influence others
• Broad knowledge of more than one marketing discipline
• Oversee the design of marketing planning and execution for assigned product line(s)/segment(s) while adhering to established procedures
• Provide timely and effective communication to team members and leadership to ensure awareness and commitment to defined marketing initiatives.
• Oversee direction of internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support execution of an effective marketing plan.
• Establishes marketing processes and manages risks effectively
• Effectively recognize and escalate potential risk with an exceptional knowledge of all team control procedures, testing, and processes where applicable
• Oversee creation and maintenance of internal policies and procedures including updated training materials
• Provide direction on use of tactics to achieve both marketing and business objectives
• Manage a team and interface with LOB leaders
• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Benefits

• Base salary in the range of $96,000.00 – $181,000.00 annually
• Incentive compensation
• 401k Matching
• Retirement Plan
• Tuition Reimbursement