Company Description

Lance (YC W26) builds AI agents that run hotel operations, answering calls, capturing bookings, and handling workflows end-to-end. We’re live in 50+ hotels across Marriott, Hilton, and Hyatt properties, and scaling quickly.

The Role

As our Founding GTM Lead, you own demand.

You generate pipeline, control distribution, and turn attention into revenue. This is marketing, sales, and growth combined. You are responsible for getting Lance in front of every hotel operator that matters.

What You’ll Do

Create demand through content, case studies, and on-the-ground proof
Launch campaigns and iterate fast based on results
Own demos and close deals
Turn early wins into repeatable acquisition channels
Work directly with customers to drive expansion

Qualifications

996 Work Hours
Proven expertise in Go-To-Market (GTM) strategy development, sales execution, and driving revenue growth
Strong skills in customer relationship management and business development
Experience in market analysis, strategic planning, and positioning
Exceptional communication, negotiation, and presentation skills
Ability to work cross-functionally and collaborate with product and technical teams
Demonstrated success in scaling a business in the technology or hospitality sectors
Entrepreneurial mindset with a proactive and solution-oriented approach