Lead Data Analyst, Marketing

Role Overview

Launch Potato is a discovery and conversion company that reaches tens of millions of people every month. The Lead Data Analyst will be embedded with the business team to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that move the business.

What You Will Do

The Lead Data Analyst will own the reporting infrastructure, build complex models, and drive adoption of data literacy across the team. They will also partner closely with Yield, Paid Media, and Account Management teams to uncover meaningful trends and conduct retrospective analyses.

Why It Might Be a Fit

The Lead Data Analyst will be responsible for building trust with the business team through education, best practices, and a standardized reporting suite. They will also be expected to deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.

Requirements

• Expert SQL & Comfortable with Unstructured Complex Data
• Reporting Ownership & Data Literacy
• Performance Marketing Optimization
• Advanced LookML Development (or equivalent in Power BI / Tableau)
• Curiosity & Business Depth
• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing

Benefits

• Base salary of $120,000 to $150,000 per year
• Profit-sharing bonus
• Competitive benefits

Tagged as: Data Analysis