Head of Revenue Marketing

Remote Full TimeOakland, CA, United States (Remote)LaunchDarkly

We are looking for an experienced Head of Revenue Marketing to become a key leader in scaling the #1 Feature Management company, LaunchDarkly, on the path from $100M to $1B Annual Recurring Revenue (ARR), and to help further grow our world-class Marketing team’s impact on the business.

As the Head of Revenue Marketing, you will report directly to the CMO, you’ll be a core member of LaunchDarkly’s senior leadership team, and you will work very closely with our SVP of Revenue on improving our customer acquisition, nurture, and growth strategy. You will partner with Revenue to penetrate target accounts, generate an increasing volume of the qualified pipeline, and deliver the awareness and education air cover that LaunchDarkly reps need to help them close more deals in high-value accounts.

You will lead a 20+ person team consisting of Digital Marketing, Account-Based Marketing (ABM), Regional Field Marketing, Event Marketing, and Lifecycle Marketing. You will be accountable for global demand generation and ABM strategies, and for orchestrating the execution of digital, account-based, lifecycle, and field marketing programs and events to achieve your pipeline goals. Pipeline creation will be your ultimate measure of success.

Responsibilities:

  • Own and expand upon LaunchDarkly’s pipeline growth engine to drive ARR from $100M to $1B with efficiency at the forefront, diagnosing funnel leaks and inefficiencies and proactively solving them.
  • Manage a multi-million dollar annual revenue marketing budget (program and headcount spend).
  • Refine and grow our EMEA & APAC marketing strategy to localize and run programs and events in priority regions to raise awareness, capture demand, and generate pipeline in target accounts globally.
  • Partner closely with Product Marketing and MoPs to uplevel our demand center operations and processes and continue to achieve repeatable and predictable pipeline growth as targets increase.
  • Aid in building the strategy to penetrate high-value accounts through targeted ABM
  • Strategically advise in our efforts to build an integrated campaigns motion across all channels for target personas and segments in the Enterprise.

Qualifications:

  • 10+ years of marketing experience building and leading high-performance marketing teams in high-growth companies.
  • 5+ years of enterprise marketing experience where your main goal was to effect pipeline growth
  • Experience leading global Revenue Marketing and/or ABM for an enterprise SaaS company with $50-100M ARR Experience with enterprise sales (ACV >$100k), field marketing, and ABM
  • Hands-on experience with team management
  • Highly strategic yet hands-on and able to balance long-term strategy with short-term results.
  • Strong with numbers and math and able to manage the demand model/understand how your work ties into the overall company GTM model.

Pay:

Target pay range for a Level 5 in San Francisco/Bay Area: $186,000 – $219,000*

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

LaunchDarkly is a Feature Management Platform that serves trillions of feature flags daily to help software teams build better software, faster. Feature flagging is an industry-standard methodology of wrapping a new or risky section of code or infrastructure change with a flag. Each flag can easily be turned off independent of code deployment (aka “dark launching”). LaunchDarkly has SDKs for all major web and mobile platforms. We are building a diverse team so that we can offer robust products and services. Our team culture is dynamic, friendly, and supportive. Our headquarters are in Oakland.

At LaunchDarkly, we believe in the power of teams. We’re building a team that is humble, open, collaborative, respectful and kind. We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

One of our company values is ‘Widen the Circle’. This means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it’s the right match for your skillset.

LaunchDarkly is also committed to giving back to our community and is a part of Pledge 1%, an organization that helps companies make this a priority. Through this initiative and its charitable arm, the LaunchDarkly Foundation, the company is committed to such causes as supporting education for the underserved, homelessness relief and moving towards having a net-zero carbon footprint. You can find more about the LaunchDarkly Foundation and the organizations we serve at https://launchdarkly.com/foundation/.

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Fill out this accommodations request form and someone from our People Operations team will contact you for assistance.

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