Digital Growth Specialist

Lawpath is looking for a Digital Growth Specialist to join their team. The role involves managing Paid Media operations and SEO function, working cross-functionally with Sales, Product, and Data & Technology to connect digital activity to revenue.

Requirements

• Minimum 4 years of hands-on experience in a combined SEM/SEO or digital growth generalist role, ideally within B2B SaaS, legal tech, or a subscription-based business
• Proven experience managing paid campaigns across Google Ads and Meta Ads Manager; Microsoft Ads experience is a bonus
• Strong SEO toolkit: Screaming Frog, Ahrefs or SEMRush, SEOGets, Google Search Console, GA4, Looker Studio
• Working knowledge of HTML, CSS, and JavaScript for technical SEO implementation
• CMS experience, particularly WordPress – understands site structure, indexability, and page-level SEO execution
• Analytically minded: builds reports, not just reads them – GA4, Looker Studio, Excel/Sheets are second nature
• Strong communicator who translates digital metrics into plain commercial language for non-technical stakeholders
• Proactive, commercially minded, with a bias for action and a healthy devil’s advocate mindset
• Stays current: follows SEJ, Search Round Table, and tracks how AI and machine learning is reshaping search
• Proficient in Asana and Notion for project and task management

Benefits

• Equity in Lawpath through our Employee Share Option Plan
• Hybrid and flexible working options
• An extra day of Birthday Leave
• Opportunities for career growth
• A generous parental leave policy
• A learning stipend for ongoing development
• Wellbeing perks including gym discounts, run club and wellness initiatives
• A transparent and fun culture with regular celebrations and team events