Product Manager, Omnichannel Marketing Operations

The Product Manager will partner with brand and cross functional team members to enable effective execution of commercial brand plans in omnichannel marketing operations, working closely with onshore brand leads and coordinating delivery with AIN pods, commercial stakeholders and vendors.

Requirements

• Work side-by-side with onshore brand leads to convert U.S. brand plans into clear, executable deliverables.
• Coordinate end-to-end campaign and program delivery with AIN pods, commercial stakeholders and vendors to ensure on-time, on-brand and compliant execution.
• Surface and translate analytics and insight outputs (dashboards, segmentation, campaign performance) into practical recommendations that inform brand decisions.
• Promote adoption of automation and standardized approaches to simplify operations and increase reuse.
• Manage vendor and partner coordination for routine execution; escalate and resolve delivery or quality issues in partnership with brand and AIN teams.
• Track and report core operational metrics and use them to drive incremental improvements.
• Ensure smooth handoffs, knowledge transfer and a clear RACI between AIN delivery and onshore brand teams; partner with compliance to meet MLR requirements.
• Coordinate creative asset development and submission workflows, including MAC or MLR readiness, to enable timely deployment across channels.
• Support execution of HCP omnichannel campaigns across channels such as CRM, email, web, paid digital and point-of-care by coordinating assets, timelines and dependencies.
• Translate high-level omnichannel strategies into clear execution briefs for AIN delivery teams, including channel sequencing, content readiness and deployment timing.
• Support campaign performance tracking and optimization by consolidating engagement metrics and helping identify opportunities for test and learn improvements.
• Partner with Marketing Operations, analytics teams and external agencies to ensure integrated and compliant campaign execution.