Growth Marketing Manager, Hospitality

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

We’re looking for a Growth Marketing Manager to join our Performance Marketing team to lead the lead generation efforts of our Hospitality Business Unit. You will plan, execute, and optimize Lightspeeds paid media campaigns and organic efforts in order to drive sales and grow the Lightspeed Hospitality business.

What you’ll be responsible for:

• Own the Marketing Acquisition targets for the Hospitality industry in NOAM.
• Collaborate with our talented Paid Media, SEO, and Affiliates specialists to drive leads for our Hospitalityl Sales team
• Partner with the Integrated Marketing and Sales Teams to achieve monthly marketing and sales targets.
• Track, report, and analyze the performance across all marketing channels.
• Work with the creative and branding teams to create, manage, and optimize Youtube, display, paid social and direct media buying campaigns to achieve marketing objectives
• Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
• Select platforms, plan budgets, and forecast results for new campaigns
• Support Outbound efforts, notably via media campaigns (list warming), to optimize outreach process and pipeline management

What you’ll be bringing to the team:

We’re a team of 7 people located in Canada. Our team is responsible for generating leads for our sales team and for growing the Lightspeed Brand.

We’re looking for a senior candidate who has experience with the following:

• 4+ years of digital marketing experience, with strong pay-per-click (PPC) experience
• Strong operations and analytical skills with an understanding of ad budgets, bidding strategies, pacing and optimization, and demand gen fundamentals across all channels
• Proficient in Google Ads, Google Analytics, Meta Ads/Business Manager, DV360, YouTube Ads
• Excellent verbal and written communication skills – ability to articulate ideas and results
• Highly organized and detail oriented
• Strong cross-functional collaboration skills

Even better if you have, but not necessary:

• Lead-generation experience in a B2B environment
• Experience in a customer-facing marketing role
• Experience as a team lead or manager

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role… hit the ‘Apply’ button and give it a try!

What’s in it for you:

• Join a growing team and help us move to the next level
• Amazing benefits & perks, including equity for all Lightspeeders
• Constant development of both your skill-set and business acumen with limitless growth opportunities
• Lots of autonomy, flexible work culture
• Innovation time to explore and learn at work
• Shaping the company by joining cultural & technical committees
• Tons of growth opportunities into technical or people management roles
• Opportunity to join a fast-paced, high-growth company
• Opportunity to learn, expand your skill set, forge wonderful relationships and make your mark within the diverse and inclusive Lightspeed family, a true Canadian tech success story

….  And enjoy a range of benefits that will keep you happy, healthy and (not) hungry.

• Lightspeed equity scheme (we are all owners).
• Flexible paid time off and remote work policies.
• Health insurance.
• Contributions to your pension plan – RRSP.
• Health and wellness benefit of $500 per year.
• Paid leave and assistance for new parents.
• Mental health online platform and counseling & coaching services.
• Training opportunities to grow your skills and career
• Volunteer day.
• Fully stacked kitchen (hot and cold beverages, meals served)
• Happy hours to build your relationships with colleagues after work

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed’s one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Tagged as: Growth Marketing, Marketing