LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role can be based in any of our US offices (San Francisco, Sunnyvale, Carpinteria, Omaha, Chicago, Detroit, New York, or Washington D.C.) or remotely based on where the chosen applicant resides. Candidate must live within US.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
We are looking for a Senior Manager to advance marketing measurement strategy at LinkedIn, focusing on establishing our Media Mix Model (MMM) program across all lines of business and rolling out key analytics initiatives in US and UKI. The role sits under the Measurement Strategy & Optimization (MS&O) pillar where the candidate will have an opportunity to connect with experts in Incremental Testing and Multi-touch Attribution (MTA) programs to create standardized metrics, evolve the MMM program and connect it as part of our measurement standardization objectives.
The Senior Manager will work with marketers across all business units and collaborate cross-functionally with sales, product, customer success, data science, and FP&A to ensure alignment on measurement methodologies that are (a) addressing LinkedIn business objectives (b) delivering confidence with accurate results (c) future-proofed for a rapidly changing product and marketing landscape, (d) scalable across all lines of business, and (d) activated by the users who make decisions or optimize their plans based on the insights
The ideal candidate has led high visibility marketing measurement projects in matrixed organizations, understands marketing objectives and the tactics and channels used to support those objectives, has experience leveraging analytics to measure marketing effectiveness, has critical-thinking skills and an attention to detail, and is adept at marshaling resources (both directly managed and with cross-functional partners).
Key Responsibilities
- Lead the development and expansion of our MMM program obtaining buy-in from all business units, stakeholders, and executives
- Ensure alignment of definitions (Inputs and KPI’s) across all the stakeholders
- Handle the relationship with our MMM partners ensuring timely delivery of commitments and managing contract and budget
- Own projects from beginning to end, ensuring all stakeholders, both technical and non-technical, are brought along in the process.
- Timely and transparently communicate progress and priorities across a complex stakeholder matrix.
- Manage the scope of MMM deliverables, working with business to evolve it based on changing needs
- Understand business needs and address those challenges with the MMM tools
- Lead the charge in change management across the spectrum
- Solve business questions using multiple data sets and tools and synthesize information with strong and simplified story telling
- Identify opportunities to apply data science and analytics tools and models to measure business impact at multiple altitudes, from campaign effectiveness to overall marketing contribution.
- Collaborate cross-functionally to find solutions that solve competing interests, define business rules for new and updated metrics, and drive implementation
- Prioritize initiatives based on business goals and coordinate dependencies across cross-functional partners
- Build strategic partnerships across functional leads and business units to foster better coordination and unlock innovative solutions for all of LinkedIn.
Qualifications
Basic Qualifications
- 8+ years of relevant experience (4+ years of direct experience in media measurement, marketing analytics, data analytics or marketing strategy)
- BA or BS degree or equivalent experience
Preferred Experience
- MBA or a Graduate degree in Economics, Business, Sciences or Analytics field strongly preferred
- SQL experience or willingness to learn
- B2B marketing analytics and media experience
- Prior experience in Media Mix Modelling (MMM)
- Experience project managing data science partners to build marketing models
- Excellent sense of prioritization for self and others
- Experienced problem solver, not afraid to question the norm
- Effective communication and presentation skills, both written and oral
- Proficient in Excel, PowerPoint, and the Google productivity suite
Suggested Skills
- Analytical Skills
- Project Management
- Communication Skills
- Statistical Knowledge
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $115,000 to $160,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include an annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [email protected]. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.
In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice
Follow us on social media