Senior Digital Marketing Manager – Measurement Strategy

Hybrid Full TimeRemote Full TimeNew York, NY, United States (Remote)LinkedIn

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.

Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works.

Job Description

This role will be based in Sunnyvale, San Francisco or New York City.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

We are actively seeking a Senior Business Development Manager to lead and drive partnership initiatives within our Consumer Business Development team. In this role, you will be responsible for the strategic evaluation, definition, and negotiation of new partnerships and partner programs. Additionally, you will play a key role in scaling our product initiatives and priorities as a key member of the product cross functional team.

Your primary focus will be identifying and establishing new pathways to support our mission and vision to connect the world’s professionals through experiences that make LinkedIn a core part of what it means to be a professional.

Your responsibilities will center on the information economy, ensuring Members have access to the relevant, professional knowledge, the work will span partner constructs with the leading voices in the premium content space, API/Integration partners that unlock workflows and/or data partnerships. These partnerships will focus on increasing the value we bring to Members within the dynamic consumer ecosystem in which we operate.

Responsibilities:

  • Identify and evaluate partnership opportunities for LinkedIn. Lead the identification, testing, and presentation of plans to scale new initiatives across the Consumer and Enterprise ecosystem.
  • Collaborate across the organization to understand and influence strategic priorities.
  • Direct the activities of a dedicated partner manager.
  • Drive visibility within the organization for business development activities.
  • Synthesize deal concepts into term sheets and contracts, work closely with legal to draft agreements for partnerships and/or programs.
  • Manage cross-functional teams, including product, legal, marketing, and sales, to deliver on partnerships.
  • Track progress of existing partnerships and implement tracking and reporting for partner metrics.
  • Collaborate with product and corporate development counterparts to scope out opportunities.

Qualifications

Basic Qualifications:

  • BA/BS degree or equivalent experience.
  • 8+ years of work experience in a business development, strategy, or partnership-related role within a technology company.

Preferred Qualifications:

  • MBA degree.
  • Experience in a research or analytical role at an investment bank, consulting firm, corporate M&A or finance group from a related industry or corporate strategy group.
  • Strong financial analysis, modeling, and business skills. Ability to leverage data analysis and insights to develop compelling business cases.
  • Experience with product management and deal development – ability to understand legal contracts and negotiate deals with partners. Negotiation skills and experience working with Legal and cross-functional teams to finalize partnership agreements.
  • Proven track record of developing and executing strategies, programs, and partnerships that deliver value to customers and partners. Strong experience in influencing and engaging with senior internal and external stakeholders. Expertise in establishing and maintaining strategic partner relationships within LinkedIn’s marketplaces.
  • Understanding of the broader consumer tech landscape, including Creators/Content/Publishers and the technology solutions that support this ecosystem. Proficiency in staying updated on the latest regulations and policies impacting the tech sector.
  • Expert knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
  • Excellent communication and project management skills.
  • Ability to effectively manage time, prioritize tasks, and work within deadlines with little supervision.
  • Ability to thrive in a fast-paced, startup environment.

Suggested Skills:

  • Cross Functional Collaboration
  • Deal Development
  • Strategic Analysis

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $166,000 to $270,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to [email protected]. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn’s legal duty to furnish information.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice

Tagged as:

To apply for this job please visit www.linkedin.com.


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Latest articles on the blog

RECRUITERS!

Reduce the risk of your recruitment process (applicant quality, long and inefficient process) by selecting from a relevant pool of candidates.

POST A NEW JOB NOW!

Sign In

Register

Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.