Senior Go-to-Market and Product Launch Manager

Role: Senior GTM & Product Launch Manager – AI SaaS Platforms

Location: Cochin (Kochi), Kerala

We are seeking a GTM & Product Launch Owner to lead the end-to-end commercialisation of our AI/LLM-powered SaaS platforms (HRMS, ATS, ERP, Compliance systems). This role goes beyond outreach or marketing execution.

We are specifically targeting candidates from early-stage or AI SaaS companies who have built GTM engines from scratch and driven real revenue outcomes.

Core Responsibilities

Product Launch & Commercialisation Ownership

• Own end-to-end GTM strategy for new AI SaaS products.
• Design and execute beta programmes and early adopter initiatives.
• Convert early traction into paying customers.
• Define and validate pricing tiers and packaging models.
• Establish repeatable GTM motions for scaling.
• Continuously refine product-market fit based on customer feedback.

Revenue, Pipeline & Enterprise Sales Ownership

• Own pipeline and revenue targets for the new platform.
• Directly participate in enterprise demos, discovery calls, proposals, and negotiations.
• Support founder-led sales motions in early-stage enterprise deals.
• Drive improvements in conversion metrics (Lead → Demo → Pilot → Paid).
• Build predictable revenue generation mechanisms aligned with growth targets.

B2B GTM Strategy & Market Positioning

• Design and execute GTM strategies for AI-driven HRMS, ATS, ERP, and compliance platforms.
• Own stakeholder outreach to CHROs, HR Heads, TA Leaders, CFOs, Compliance Heads, CIOs, CTOs, and CXOs.
• Develop segment-specific messaging for enterprise, mid-market, and compliance-heavy industries.
• Align product positioning with enterprise buying behaviour.

LinkedIn, Video & Design for Marketing

• Oversee and guide creation and scheduling of LinkedIn content (text posts, visuals, carousels) aligned with GTM campaigns.
• Define and review short-form B2B marketing videos for product explainers, demos, and thought leadership.
• Ensure creation of effective marketing creatives such as banners, thumbnails, posters, and reels.
• Support and scale founder-led, leadership, and product-led content to build brand credibility and reach.
• Hands-on execution expected initially; strategic ownership as the team scales.

AI / LLM Product Positioning

• Translate AI/LLM backend capabilities into clear business and compliance value, explainable and responsible messaging, and ROI-driven narratives for enterprise decision-makers.
• Collaborate closely with Product and Engineering teams to incorporate market feedback into roadmap and positioning.
• Ensure responsible AI positioning aligned with enterprise governance standards.

Founder-Led & Thought Leadership Marketing

• Drive AI thought leadership across LinkedIn and industry forums.
• Support webinars, product demos, executive roundtables, and launch campaigns.
• Build authority positioning for AI adoption in HR, ERP, and compliance ecosystems.

Tools, Analytics & Reporting

• Use and guide teams on tools such as Canva, Figma, CapCut, and basic Adobe tools for design and video creation.
• Work with marketing and outreach platforms including HubSpot, Mailchimp, Zoho, Google Analytics, and similar tools.
• Track and analyse engagement metrics, leads, ABM account activity, and campaign performance.
• Maintain structured content calendars, GTM trackers, and performance dashboards.
• Use data-driven insights to optimise messaging, acquisition channels, pricing validation, and ROI.

Required Experience & Qualifications

• 6–10 years in B2B SaaS GTM, Product Marketing, Growth, or Commercial roles.
• Mandatory: Proven experience launching a new SaaS product (0 → 1 or early-stage scale)
• Experience acquiring first 10–50 customers.
• Experience defining pricing and packaging for SaaS products.
• Demonstrated pipeline and revenue ownership.
• Direct participation in enterprise demos and deal cycles.
• Strong understanding of AI/LLM enterprise positioning.
• Experience in early-stage or AI-first SaaS environments preferred.